SodaStream has launched a limited edition, sleek, matte black machine, in celebration of Pride Month. The machine comes with a pack of six rainbow markers, allowing customers to personalise their machines and share individual stories that encompass what ‘pride’ means to them.

The new, minimalist colourway will look great in any kitchen, suiting a range of aesthetics and taking up little counter space, all the while helping to save thousands of single-use plastic bottles from being used!

Available via SodaStream’s website for £99.99, until the end of June, the new machine will see 100% of all proceeds in the UK going to ILGA World. ILGA World is a global LGBTQI+ NGO that campaigns for lesbian, gay, bisexual, trans and intersex human rights. SodaStream has supported the organisation for the past three years, and on top of the UK donation, 10% of global proceeds from the ‘Rainbow Story’ range will be donated.

To support the launch of the campaign, SodaStream has partnered with Emmy-nominated actress and prominent trans advocate Laverne Cox, who stars in SodaStream’s 2021 Pride video campaign, highlighting her activism within the LGBTQI+ community and celebrating her personal achievements. The film finishes with Laverne encouraging people to proudly share their rainbow stories with the world.

Commenting on the launch, Laverne Cox said, “I love SodaStream and I love the idea of being a superhero. I also love that the proceeds from the sale of this Rainbow Story SodaStream are going to an NGO that services the LGBTQI+ community all over the world. I think giving back and being of service is really what it’s all about.”

The new ‘Rainbow Story’ machine joins the existing SodaStream Spirit line up of Chic Grey, Country Green, Icy Blue, Red, Black and White machines – all available via the SodaStream website or through selected retailers.

SodaStream aims to make the world a better place for everyone, and you can save the use of thousands of single-use plastic water bottles and have fresh sparkling water on tap, with one gas cylinder making up to 60 litres of bubbles.

Plus, the entire SodaStream Spirit range has been certified as reducing carbon by the Carbon Trust; meaning you can do your bit to look after the planet whilst enjoying refreshing sparkling water on tap.

Eco-conscious consumers can also exchange their SodaStream gas cylinders and save £10 on the cost of a new one – from retailers including Sainsbury’s, Currys, Argos, Ryman, Robert Dyas and Lakeland. Alternatively, you can exchange with the SodaStream Sparkle Saver’s Plan and have gas delivered straight to your door! Each SodaStream gas cylinder is lightweight and makes up to 60 litres of bubbles; so, you can enjoy sparkling water while instantly helping to reduce the amount of single-use plastic used.