DENIM IN DEMAND: 2.5 MILLION WOMEN WEAR JEANS EVERY DAY WITH GEN Z BEHIND THE NATION’S GROWING DENIM OBSESSION
Denim is having a moment on the UK high street, with 2.5 million women (nearly one in ten) wearing denim every day – cementing denim’s role as a wardrobe essential, according to new research commissioned by Primark. With Brits spending a staggering £3.2 billion a