Shell (brand value up 13% to £36.5 billion) remains the United Kingdom’s most valuable brand, according to a new report from brand valuation consultancy, Brand Finance. Shell leads the nation despite the challenges of COVID, the conflict in Ukraine, and perceptions of corporate sustainability practices in the oil and gas sector increasingly affecting consumer choice.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The United Kingdom’s top 150 most valuable and strongest brands are included in the annual Brand Finance United Kingdom 150 ranking.

Shell is UK’s most valuable brand, valued at £36.5 billion

Shell have placed a large emphasis on their energy transition strategy and it seems to be making a positive contribution to the strength of their brand Shell aim to become a net-zero emissions energy business by 2050, in step with society’s progress towards the goals of the Paris Agreement on climate change. Shell’s efforts to develop new clean energy technologies, including electric vehicle charging are likely to have a positive impact on the strength of their brand in future.

David Haigh, Chairman and CEO of Brand Finance, commented:

“The energy transformation is both the greatest challenge and the greatest opportunity facing the United Kingdom. The nation can be both optimistic and realistic about the risks and opportunities that lie ahead, but it will be tough for businesses to simultaneously navigate the recovery from Covid, the conflict in Ukraine, and broader concerns about environmental sustainability in the future. Shell, BP, and others, will be challenged to transform in coming years to leverage their brands to deliver for their customers.”

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EY retains title of Britain’s strongest brand

In addition to calculating brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.

EY (brand value up 9% to £17.0 billion) is the nation’s strongest brand with a Brand Strength Index (BSI) score of 89.5 out of 100 and a corresponding brand rating of AAA+. The brand strength of EY is boosted by their client focus, with research showing improvements to their already strong customer consideration and satisfaction.