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OVER 6 MILLION Brits don’t know where or how to get essential nutrients

There has been a heightened focus on the relationship between our diet and our health following the announcement of various Government regulations to tackle the enduring obesity epidemic. What often gets forgotten about, however, is the tenuous relationship between a healthy digestive system and positive well-being. It is recommended by the UK Government advice that our dietary fibre intake should increase to 30g a day, as part of a healthy balanced diet. However, according to the NHS, most adults are only eating an average of about 18g daily, meaning we need to find ways of increasing our intake. Research from market leaders of nutritionally complete food, yfood, found that over 6 million Brits do not know where to get their essential nutrients. To that end, the functional foods company are advocating for a more conscious eating strategy of maintaining a nutritionally balanced diet anytime and anywhere, by introducing the concept of ‘Smart Food’.

What is fibre?
Fibre is a form of carbohydrate that the body cannot break down, so it is passed through our gut into our large intestine. Nutritionally complete food – yfood – champion fibre-rich food products by compacting 7.5 g of dietary fibre into one serving.

Top three high-fibre foods:
1. Dark chocolate
Packed with 11 grams of fibre, dark chocolate is literally the dark horse in providing high fibre content including iron, magnesium, zinc, copper, and other minerals.

2. Berries
Recognised for their antioxidants properties, a cup of fresh blueberries can give you almost 4 grams of fibre, and there is nearly the same amount of fibre in a cup of frozen unsweetened blueberries. This also includes raspberries, blackberries and strawberries.

3. Whole grains
Including oats, grains are amongst the most soluble fibres. This further extends to whole wheat bread, whole-wheat pasta and brown rice.

What are the benefits?
The Harvard Health department has explored the benefits of a high-fibre diet and found that such diets are associated with a lower risk of heart disease, stroke, type 2 diabetes and bowel cancer as well as improved mental well-being such as reduced stress and anxiety.

Yfood’s Smart Food solution compacts all these ingredients amounting to 26 of your daily essential nutrients into a 500ml bottle meaning workers, students and everyone in-between can stay full for up to 5 hours.

What is ‘Smart Food’ and yfood?
yfood occupies a yet unheard of a nutritional category named ‘Smart Food’, a concept still very much in its infancy that aims to raise awareness and facilitate balanced nutrition that is appropriate to all life situations.

Now available in Holland & Barrett, yfood has established itself as the market leader in the Smart Food category in Germany, and is quickly emerging in the UK market. Since the launch of yfood Labs GmbH in Munich in 2017, Ben Kremer and Noel Bollmann have been revolutionising the food industry with their products. Innovative “complete food” in the form of drinks, bars, powders, and hot bowls represents a new way of eating that perfectly fits today’s modern lifestyle. All yfood products are balanced, fully mobile (drink) meals and thus combine fast-paced nutrition with a conscious diet.

Noel Bollmann, CEO and co-founder of yfood comments:
“Smart food is not intended to replace classic eating with fresh and high-quality foods – on the contrary: a varied and diverse diet is and remains essential. Nevertheless, the reality is that many people do not always manage to eat a balanced diet due to lack of time or availability problems. Smart Food is made precisely for these situations and is intended to help people eat better in the long term.”