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BE INSPIRED TO WRAP GIFTS CREATIVELY THIS YEAR WITH HELP FROM DECATHLON

PARENTS ALL OVER the nation know all too well that last minute sinking feeling come Christmas Eve when faced with a difficult gift to wrap, such as a kid’s bike, scooter, or tennis racket.

That’s why leading sports retailer Decathlon wants to help mums and dads out this Christmas, by creating a gift-wrapping video, bursting with festive fun. Featuring expertise from mum of three and social media influencer Emily Norris, the video shows how to wrap the trickiest of gifts with creative Christmas flair to delight little ones and encourage plenty of excitement for their presents under the tree.

The one-stop-shop for Christmas gifting, Decathlon, has partnered with social media influencer Emily on a very magical Christmas gift-wrapping video. The video shares ingenious ideas for wrapping gifts, including those with wheels, that can be difficult to wrap.

Through fun and creative wrapping tips, Decathlon wants to help parents across the nation to recreate these playful ideas at home and what’s more, the video also spreads the important message of how better wrapping means less waste.

Giving top tips on the best recyclable materials and how to re-use household materials too, these Christmas wrapping tricks have been created, with Decathlon’s mission to be better to the planet in mind, to show that a fun Christmas does not have to come at the expense of the environment.

Moreover, the gift ideas featured in the video being wrapped, will give parents inspiration this Christmas for presents that encourage little ones to get out and about year-round and lead an active and playful new year.

Social media influencer Emily Norris shares her top tips for a more environmentally friendly Christmas wrap:

Use recyclable wrapping paper that can either be re-used or easily disposed of in the family paper recycling bin with no additional special effort required
Opt for biodegradable washi tape
Avoid shiny, foiled, or glittery wrapping paper, bows and ribbons that can’t be recycled, are bad for the environment and add to the nations’ waste bins
Utilise household materials and cloth-wrap with unwanted or unused pillowcases, tablecloths, and sheets. You can even use flowers, plants, and root vegetables to dye off-whites in an eco-friendly way with onion skins producing festive golds and avocados providing pretty and rich pinks and purples – a great one to get the kids involved too, turning the kitchen into a science experiment!
Re-use, re-use, and re-use. I have a secret stash of pretty fabric ribbons and bows, gift papers and bags that I re-use and re-gift to others when wrapping presents – the haphazard combination of colours and materials gives a wonderful presentation aesthetic and a beautiful end result much to the recipients’ delight.
Decathlon is striving to help people make better wrapping choices so that they can wrap notoriously difficult items, such as bikes and scooters, in a more sustainable way and ultimately have a more environmentally friendly Christmas.

What’s more, the video shows that making conscious choices and choosing sustainable and recyclable gift-wrapping materials does not negate the festive fun, creativity, and joy of Christmas.

Social media influencer and mum of three, Emily Norris, added: “I’m so looking forward to seeing my children’s faces on Christmas Day morning under the tree. There’s no better feeling for a parent than delivering that delight, surprise and magic which is why it was a joy to partner with Decathlon and combine creative Christmas wrapping with conscious selections of materials to make better choices by opting for recyclable paper wrapping, washi tape, and reusable fabric.

“We may have a penchant for pretty packaging, especially at Christmas time, but we all strive to lead more sustainable and eco-friendly lifestyles to ensure our children, and their children, inherit a healthy planet. It’s great to share ways to achieve a more sustainable family Christmas and give some crackers of eco-friendly tips along the way.”

This campaign supports Decathlon’s Eco-Design products and Second Life range, giving customers the information they need to make positive informed sustainable choices when shopping. Not only is the Second Life initiative kinder to the planet, through its reusing and recycling of products, customers can save up to 40% with these products.