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3G family holidays are increasing post-pandemic

After months of enforced separation, the desire for families to stay connected is causing sweeping changes to the priorities of British holidaymakers booking a break in 2022.

There has been a surge in the popularity of 3G holidays – trips taken with three generations of one family – and according to recent research by Clayton Hotels a whopping 88% of people in Greater London believe multi-generational holidays are beneficial for everyone.

The research suggests the trend is set to continue with over 57% expecting multi-generational holidays to increase in popularity in coming years, higher than the UK average of 43%. Almost 54% of those surveyed in Greater London have vowed to take more 3G trips during the next five years, compared to the UK average of 37%.

Nowadays, with both a hectic modern family life and busy workloads, a 3G getaway can allow us to escape, relax and create memories to cherish. After the painful separations of lockdown, 37% of local people say the pandemic made them value time with extended family more.

As we emerge from the pandemic, 35% are looking forward to a 3G holiday helping them create lasting memories while 31% in Greater London believe multi-generational will help strengthen family relationships.

Meanwhile over a quarter of those questioned locally believe a 3G holiday provides a great opportunity for parents to relax together while the grandparents spend time with the kids.

Award-winning travel writer, Fionn Davenport says the research shows a real shift from the aspiration of getting away from it all to getting away with everyone.

He said: “If the past two years have taught us anything, it is to cherish our families and the time we get to spend with them.

“So many of us have happy memories of childhood holidays spent with parents, grandparents (as well as uncles, aunties and cousins!) and the findings from Clayton Hotels show that this trend is here to stay and will even increase in coming years.

“This is clearly related to the experience of the last two years. It’s all about staying connected with our families and getting out there to explore what’s on offer, booking a trip that everyone can enjoy in 2022.

“There are so many great staycation destinations on our doorstep – and hotels in prime locations are an ideal base for family getaways. Clayton Hotels are perfect for a 3G trip, with many based in the heart of vibrant cities across the UK and Ireland. You have plenty of space for adults to relax and children to explore, both inside and outside the hotel. You won’t have to look far for activities for everyone. They also have fantastic menus to choose from to keep all the family happy, even the fussy eaters!”

Marketing Communications Manager for the Dalata Hotel Group Plc, which owns Clayton Hotels, Karen Halpin said the research shows the pandemic has left us craving quality time with the people who mean the most to us.

She said: “With 10 of our modern and spacious Clayton Hotels across Great Britain and 14 throughout Ireland, there is a distinctive Clayton Hotel, each with its own individuality and character, in a prime location perfect for your multi-generational holiday.

“All of our hotels have the flexibility of inter-connecting rooms and great family-friendly food for young and old alike making it easier for all generations of your family to enjoy some affordable luxury and make lasting memories.

“So, whether you want to stretch out in one of our heavenly beds, sip on a cocktail at the bar or take a dip in our pools, at Clayton Hotels we know every moment matters.”

For further information on your most suitable prime location to enjoy a 3G holiday visit: and remember you can Save €10/£10 off every night when you Click on Clayton book directly.