Vegan trademark partners with RangeMe to grab attention of global retailers
The Vegan Society’s Vegan Trademark has today (24 January) officially partnered with US company RangeMe to help vegan brands and businesses get their products in front of retailers from around the world.
RangeMe enables retail buyers to quickly and easily discover new and exciting products. The platform also provides various tools, insights, and services to businesses and suppliers that are aiming to grow their brands.
Meanwhile, the Vegan Trademark is the oldest, largest, and original vegan verification scheme in the world, and is managed by a team of vegan experts to provide brands and consumers alike with confidence that what they’re buying is free from animal ingredients and animal testing. The Trademark is currently found on more than 58,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more.
Together the Vegan Trademark and RangeMe are working to make it easier for current Trademark holders to enter new market territories including the US, and more diverse suppliers to ultimately get their products in more stores and directly in front of new customers. In turn, RangeMe will be introduced to a wealth of new and exciting vegan brands and businesses.
Steve Hamon, Head of Commercial Services at The Vegan Trademark, said: “One of the goals of the Vegan Society is to help make veganism mainstream, so we’re really excited about this collaboration between RangeMe and the Vegan Trademark to help the brands that go through our certification scheme grow and reach new audiences.”
“Companies like RangeMe are extremely important to challenger brands as they provide access to opportunities they may not be able to get on their own. The Vegan Trademark team are always on the lookout to collaborate with companies that can help get Vegan Trademark-certified products in store and on shelves.”
Nicky Jackson, Founder and CEO at RangeMe, added: “As brands continue to accelerate and find their rooting in retail, we are excited to partner with The Vegan Society’s Vegan Trademark, an organisation that shares a similar mission, to help retailers delight their customers by spotlighting amazing products and making them more easily accessible.