Browse By

The Premier League’s pushiest parents revealed

For many fans, football isn’t just a sport it’s a way of life. But should it be a given that your children support the same team as you?

A new study by GoodLuckMate reveals fans of Premier League Clubs like to keep things in the family – whether you agree or not.

By analysing Google searches made by Premier League fans, the study reveals which footie-mad parents most frequently search for their club’s ‘baby football kits’, ‘baby clothing’ and ‘baby accessories’.

In total, 21,000 searches are made per month by parent supporters in the UK. But which Premier League club has the pushiest parents?

According to the data experts at GoodLuckMate, it’s the current title holders Liverpool F.C. More than any other club, parents are making sure their children never walk alone by kitting out the next generation of Reds in club merchandise from the day they’re born.

In fact, nearly 5,000 die-hard fans search for Liverpool F.C. baby products each month. This is nearly 50 percent more than Manchester United in second place with 3,250 average searches per month and 24,100 percent more than Southampton at the bottom of the table.

Likening the culture of Liverpool F.C to a religion, goalkeeper for the women’s team Rylee Foster, was recently quoted saying she ‘didn’t have a choice’ when she was born and ‘has always supported Liverpool’ thanks to her deep scouse roots, despite growing up in Canada.

Behind Manchester United in second position, Arsenal supporting parents are the third pushiest in the Premier League, googling products from their club’s baby collection 3,240 times a month on average.

The Gooners come up trumps in the North London baby derby, with rivals Spurs lagging behind in 8th position with under 870 monthly searches – 73 percent less.

Current Premier League table toppers Manchester City aren’t having the same luck as they are on the field, having only 490 monthly searches for their club’s baby merchandise.

All in danger of relegation in the pushiest parents league, Fulham F.C. has just 40 searches, Brighton and Hove Albion F.C. 30 searches, and in last place is Southampton F.C., with only 20. The Saints’ official store offers a range of infant products, but it seems fans are keeping their dribblers at home separate from those on the pitch.

Premier League merchandise doesn’t come cheap and neither do club’s baby clothing and accessories. The most expensive baby home kits are sold by Manchester United (£52.95), Leicester City (£50), Sheffield United (£45), Manchester City (£40) and Arsenal (£38).