French homeware and fashion brand, La Redoute, is bringing its signature French style to Manchester this September with the launch of its latest UK shopping centre pop-up.

From 11th – 13th September, The Trafford Centre will host the brand’s curated interiors-led stand, located in the main atrium. The pop-up will bring La Redoute’s effortless French aesthetic to life, an interior style that is gaining popularity across the UK. The selection includes its signature natural materials and retro-inspired shapes, giving visitors the chance to see how La Redoute’s pieces come together in one curated setting.

Bestselling pieces such as the Matheo Hideaway Cabinet Desk and the Nuria Vintage Corduroy 3-Seater Sofa will be on display, giving shoppers the opportunity to experience some of La Redoute’s most popular designs firsthand.

To mark the occasion, La Redoute is giving one lucky visitor the chance to win an unforgettable weekend for two to the South of France, including return flights, hotel accommodation and transfers, with entries open to everyone who visits the stand. Guests will have a chance to ‘spin to win’, with opportunities to secure additional competition entries as well as instant-win prizes including a selection of the brand’s bestselling accessories and home furnishings.

As an extra treat, the first 100 guests to visit the stand on its opening day will receive free branded macarons, as a nod to the brand’s French heritage.

Sarah Link, Marketing Director at La Redoute, said: “Manchester is a city that knows good design when it sees it, so we couldn’t have asked for a better home for our pop-up stand than the Trafford Centre.

“Our Leeds pop-up earlier this year showed us just how much people enjoy seeing the collections in person, so taking the experience to one of the UK’s busiest shopping destinations felt like the natural next step. With our UK headquarters just over the Pennines in Bradford, Manchester has been on our list for a while.

“We’re excited to welcome shoppers to the stand and give them the chance to experience our pieces in real life, ready to transform their homes for autumn and winter.”

The La Redoute pop-up will be open to the public from 11th – 13th September. It will be situated between John Lewis and Selfridges, at The Trafford Centre, Trafford Park, Stretford, Manchester, M17 8AA.

Following the strong response to La Redoute’s Leeds pop-up in June, the Manchester activation is the latest step in the brand’s ongoing UK retail expansion.