M&S has seen over 100k downloads of its app in just 48 hours after launching its popular Sparks Advent Calendar on Wednesday. Wednesday marked the retailer’s highest number of daily app downloads this year and the third highest day ever – trailing closely behind the relaunch of Sparks back in July 2020.

Yesterday (day 2 of the calendar) was GARY BARLOW DAY – which saw more than 100k customers registering for the chance to win two tickets to an EXCLUSIVE SPARKS VIP CHRISTMAS PERFORMANCE from the Take That performer. The Sparks team will now start contacting the winning 100 customers, inviting them & a guest to a “1 in a 1000 chance” exclusive concert on December 14th.

Since Monday, 2.5m customers have visited the M&S App, with 800K engaging with the Advent Calendar. With just 10 days of the calendar remaining, M&S is encouraging all customers to download the FREE App and avoid missing out on the brilliant offers, discounts and treats available – which are all completely tailored to them. Offers include discounts on M&S Clothing, Home, Food and beyond – with the M&S Belgian Collection Biscuit Tin proving to be the customer favourite offer so far.

Danielle Papagapiou, Head of Loyalty at M&S said: “The reaction to the calendar so far has been phenomenal. We’ve already seen 800k customers get involved and take advantage of the brilliant offers available – from the exclusive Gary Barlow competition to free giveaways to big discounts on your Christmas shopping. With several days still to go, customers should get in quick to download the M&S App and ensure they don’t miss out!”

About the Sparks Advent Calendar:
· Every day from 1-12 December, Sparks customers will receive a special festive offer to use across M&S Clothing, Home, Food and beyond! But each door can only be opened ON THE DAY* – so customers should make sure they’re signed up to Sparks and have the M&S App downloaded onto their smartphone, ready to take advantage of each daily drop.
· Prizes include a draw for 100 signed copies of M&S Brand Ambassador Holly Willoughby’s new book Reflections, 15 personal Christmas video messages from England Rugby star and M&S Brand Partner Maro Itoje and various giveaways and discounts off your shopping at M&S this Christmas. This includes 25 x £1000, 100 x £500 and 100 x £250 M&S giftcards and 100 M&S Snowglobe Gins. All perfect for Christmas gifting!
· The calendar is in addition to all the other benefits of being a Sparks customer – which includes the chance to win your shopping for free via the surprise & delight feature at every M&S store every single week, and donations to the causes our customers care about every single time they shop with us.