The UK’s leading online store for limited edition sneakers and high end streetwear The Edit LDN is set to raise £3m in 2021 as it targets expansion into the US and South East Asia. It has raised £300k in less than a week and expects to hit £3m before the end of the summer.

Popular with royalty, celebrities and footballers, The Edit LDN is an online consignment store that sells new and pre-loved goods from a variety of brands including Yeezy, Jordan, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others to a wide community of fashionistas, collectors and investors.

Just as premium sites like Farfetch address the fashion world, The Edit LDN is the leading destination for limited edition sneakers and high end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Through partnerships with styling services such as Thread.com and various concierge companies, THE EDIT LDN has expanded its community of buyers from TV and film celebrities to professional footballers and royal families around the world.

Moses Rashid, founder and CEO of The Edit LDN commented: “We’re already in hyper growth mode and just 18 months old as a company. We’re delivering on our brand experience and our customers around the world are enjoying the journey. We’re keen to build on this and get to places where demand is greatest and showcase the awesome experience the team have built from London. I am amazed how quickly we hit £300k and am sure we will get to the £3m target very quickly”.

The Edit LDN is an online store with a unique and proprietary tech marketplace model in the background for their suppliers who are most premium consignors (vetted, proposed, and referenced). More of these suppliers are turning to The Edit LDN who are able to buy quickly and pay them upfront. This provides them with cashflow and The Edit LDN customers first and fast access to the latest items.

“We’re regularly selling sneakers and streetwear worth £1,500 each. Recently, we sold a Gucci TNF jacket for £9,200. It’s not only the variety of goods we offer but the speed at which we send purchases. Just last year we managed to source and sell 44 Playstation 5 games consoles to the England U21 football team within 24 hours, literally dispatching them in Ubers to their homes” said Moses.

In four months of 2021, The Edit LDN attracted more traffic (250 visitors per month), transactions and revenue than in their first year of trading (2020). With 60% month-on-month growth and mounting interest, the business is set to take-off. Looking ahead, Moses added: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. By the end of this year, The Edit LDN will be worth £10m and given the hyper growth rate of our sales and revenues, we will 3x our valuation by the end of 2022 for sure. In meeting the needs of this rapid scaling, we are doing this fundraise now to set us up for success over the next 24 months”.

The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community.

On the unique proposition and opportunity The Edit LDN presents, Moses added: “We set out to create a destination that opens up and levels up the opportunity for anyone wishing to own extremely limited edition goods. Essentially we make Inaccessible, accessible. Previous means to buy these goods have been riddled with issues such as sending payments to random resellers found on social media, authenticity issues when buying online and long delivery times on purchases from global marketplaces. The Edit LDN addresses all these concerns and is transforming the customer experience and industry simultaneously”.