Bio-based and sustainable, MoEa is the footwear brand making the step towards ethical trainers. Launching on Kickstarter and available now, MoEa sneakers are animal-free, low-carbon and vegan-approved, offering stylish footwear with sustainability at its core.

Whilst these vibrant shoes may just look like another pair of trainers, MoEa has a secret ingredient – fruit and vegetables! MoEa’s first batch launching allows customers to choose from apple, pineapple, cactus, corn and grape. Wearers can choose from two different colour options per fruit and plant – a striking, solid colour that corresponds to their choice of fruit and plant or a classic, solid white with coloured accents:

From the waste juice industry in Italy, the Apple and Grape fibres. Flexible and colourful.
From waste pineapple leaves, the Pineapple fibre. Original and exotic.
From cactus and corn skins, the Cactus and Corn fibres. Robust and soft.
Waste of fruits and plants are recycled and coloured to give birth to wearable fibres. To stabilise the biomass waste, fruits and plants are blended with organic cotton or bio-PU or recycled plastic depending on each plant. On average, MoEa’s bio-materials are composed of 49% of plants or fruit. The result is leather-like, breathable and comfortable materials that are 89% less carbon emissive than leather without wasting any animal life, according to MoEa Life Cycle Assessment.

All other materials follow strict sustainable guidelines – the lining is made from 70% recycled bamboo, the soles are made of 40% recycled rubber and the insoles of recycled wood fibres.