The Baby Show sponsored by Pampers is delighted to introduce Netmums as their official podcast and media partner for the full 2026 Baby Show series.
As one of the UK’s most trusted parenting platforms, Netmums reaches millions of parents every month and has become a go-to destination for expert advice, reassurance, and real-life support across pregnancy, parenting, and family life. Launched in 2020, The Netmums Podcast quickly reached top parenting podcast status on Apple and Spotify, and brings together leading voices in parenting, wellbeing, mental health, and modern family life, delivering practical guidance and honest conversations that truly resonate with today’s parents.
In 2026, Netmums kicked off an exciting new chapter for The Netmums Podcast, welcoming JB Gill as its new co-host alongside Netmums Editorial Director Louise Burke. This refresh marks a significant evolution for the hit parenting show. Together, JB and Louise will explore what matters most to parents today – from pregnancy and the early years to mental health, money, relationships and the everyday realities shaping family life in 2026.
The partnership between Netmums and The Baby Show across the 2026 series will bring expert insight, meaningful discussion, and inspiring live conversations directly to audiences around the UK. Attendees can look forward to live podcast recordings featuring well-known voices from the worlds of parenting, media, and family wellbeing, including a live podcast taking place on Saturday 7th March at Excel London.
The partnership will also extend to the Netmums Car Seat Buying Guide, available exclusively at The Baby Show, helping families make informed and confident decisions around one of the most important baby purchases. This will be complemented by Netmums Editor’s Picks, spotlighting trusted products recommended by the Netmums editorial team.
“We’re thrilled to be working with Netmums as our Media and Official Podcast Partner,” said Mallory Reynolds Trout, Director of The Baby Show. “Their expertise, credibility, and deep connection with parents make them the perfect partner to enhance our content offering across our shows and guides.”
“Parents trust Netmums because we have real conversations, the highs, the lows, and everything in between. We’re delighted to be bringing real parenting conversations live to The Baby Show, showcasing our new host line-up and dynamic ‘must-listen’ energy to new and expectant parents across the UK” said Rimi Atwal, Managing Director, Netmums
Stay tuned for more updates as we roll out this exciting partnership.
With more than 350 brands to browse and purchase from, The Baby Show will welcome over 25,000 visitors over the course of a jam-packed three days of shopping at Excel London from Friday 6th to Sunday 8th March. To find out more about the show and purchase tickets, please visit www.thebabyshow.co.uk/excel