Recent analysis of Google search data reveals that online searches for ‘brown wool coat’ exploded 376% in the UK on the 18th December, one day after Meghan Markle was spotted wearing a Massimo Dutti brown wool coat with knee-length brown boots and a brown beanie hat, while out shopping in Montecito, California.

A new finding by creative resource Design Bundles reveals that online searches for “brown wool coat” skyrocketed to nearly five times the average volume in one day, an unprecedented spike in interest for brown wool coats, according to Google trends analysis.

A spokesperson for Design Bundles commented on the findings:

“Every glimpse of Meghan Markle proves her to be an absolute fashion icon, even when stepping out for a hurried shopping trip, like so many other parents close to Christmas. Her use of deliciously blended shades of brown, from the darker hues of her signature Massimo Dutti brown coat to her soft camel of her beanie hat, shows an expert knowledge of colour blocking, and the fact that searches for “brown wool coat” have exploded so significantly after she wore one out in Montecito proves her style to be hugely influential, wherever she is in the world, with people desperate to emulate her every look”.

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