Plum Play was founded by Jonathan and Diane Schaffer in 1988, they balanced their time running a successful family business and enjoying their three young children. They knew by keeping their children active their imaginations would run wild. Today, their son Paul is the Managing Director of Plum Play and successfully leads the brand’s drive to create new fans across the world. From trampolines to sandpits, treehouses to scooters, Plum offers them all, in a fun, vibrant, and active way.

(Above: The innovative Bowl Freebound Trampoline, £1500 from PlumPlay.co.uk which allows dynamic movements and freestyle play)

Lincoln-based Plum Play has recently entered the US market with great results showing that even with Covid-19 and Brexit, brands can thrive. The company is estimated to turn over more than £50m in the next few years alone. “The most important thing is ensuring all of our products are of the highest safety and quality. If we keep our customers happy, they come back.” Says Paul Schaffer. Plum now trades in over 40 countries.

Paul Schaffer’s continued confidence and strategic excellence have helped Plum achieve record growth. Plum is focused on creating awe-inspiring active play solutions that are innovative, exciting and allow children to enjoy outside, whatever the weather.

(Above: The Discovery Mud Pie Kitchen, £269.99 from PlumPlay.co.uk Is perfect from little green fingers and made from FSC certified wood).

Not all Managing Directors can say they have worked their way up through the business. Paul Schaffer grew up watching his parents build a little empire. From an early age, he was picking screws, lifting, folding leaflets, and packing boxes for his family’s successful company.

(Above: The Lookout Tower Wooden Play Centre with Slide and Swings, £679.99 from PlumPlay.co.uk, Is great for family and friends, climb, slide or swing the set has plenty to explore).

After studying in Sydney, Australia, Paul landed a job at Ernst Young where he put his analytical and accountancy skills to the test. Paul excelled but had ambitions to return to Plum. In 2015 he returned as General Manager and quickly moved to Commercial Director and finally taking the helm as the Managing Director in 2019. Paul is fascinated with how business works and is always keen to know as much about his business as he can, “If you look after the little bits in a business, they soon add up to be big bits.”