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Decathlon Becomes First Sports Retailer To Provide Clothing Rental Service

The UK’s leading fashion rental platform Hirestreet – known for offering sustainable and affordable occasionwear – has announced a partnership with another major brand, as it expands into sports and activewear.

Decathlon, the world’s largest international sporting goods retailer, has launched its first UK rental collection via Hirestreet, consisting of an exclusive ski-wear and outerwear edit. It is seeking to take advantage of the return to the slopes for many Brits, whilst also offering a range of hiking gear to tap into the demand from those opting for festive staycations, and those bounding into the new year with active resolutions.

Available to rent via the easy-to-navigate Hirestreet website, the Decathlon collection consists of 18 different innovative styles of high performance ski and hiking jackets & trousers for women, ranging from sizes: 6 to 16. Starting from as little as £15 to rent for a 4-day period (RRP between £60 and £200), the collection offers a sustainable and affordable alternative to purchasing the new items, making it perfect for those who may not regularly ski. For those who are feeling the chill in the UK and in need of a winter coat, customers can rent these jackets, whether off on a hike, or just nipping to the shops.

A recent report by VoucherCodes indicated that fashion rental is becoming an increasingly popular option amongst Brits, with combatting throwaway fashion being the top reason consumers rented. The partnership with Decathlon is an indication of another major brand embracing this new demand for sustainability and making it more accessible to customers. Whether skiing, snowboarding or trekking is your calling, renting is a no-brainer for those wanting a sustainable and high-quality alternative to buying new gear that looks great and at an affordable price.

Isabella West, Founder and CEO of Hirestreet said: “Demand for rental fashion boomed in 2021 and customers are now looking to hire items for more than just formal occasions. For many of us, who ski infrequently, renting ski-wear makes a lot of sense: it’s high in price, bulky to store and rarely used.”

“Decathlon has been a market leader in sportswear for decades and we share similar values to sustainably make clothing – be it sportswear or fashion – accessible to everyone and with the planet in mind. We are proud to be partnering with Decathlon for their first ever UK rental collection.”

Sharon Poulter, Rental Manager at Decathlon adds: “Renting our textile products is a new venture for us, and one that we’re excited to be sharing with Hirestreet. It is another way in which we are making sport more accessible – through convenience, price point and flexibility, all while reducing our impact on the planet. Renting ski wear was an obvious starting point, but we expect to expand our offer in the future to make getting active even easier and more sustainable.”

Some notable pieces to keep you warm, dry and performing at your best on the slopes include:

WOMEN’S DOWNHILL SKI JACKET + LINER 980 – from £50 to rent

For those looking to master their downhill skiing, you’ll need a jacket that can easily and comfortably take you down the mountain, allowing you to focus on your technique. This ski jacket with a removable liner jacket will help to keep you warm and dry this ski season. Combining breathable fabric and vents with a down liner, you’ll be ready for whatever the weather throws at you this season, allowing you to focus on gliding down the snowy peaks and master this exhilarating sport.