The traditional Christmas wish list has been dusted off by neat freak Brits, who have named cleaning products as the number one present they want to receive this year, according to new research released today.

Staggeringly, more than half (58%) of people have cleaning products such as air fresheners, microfibre cloths and stain remover on their list of most coveted items this Christmas.

That figure rises to an enormous 93% among millennials aged 18-24 in a trend thought to have been sparked by ‘clean-fluencers’ – social media stars who garner millions of followers by posting cleaning tips, tricks and hacks.

The study1 from Dr. Beckmann found the craziness of the Christmas period is contributing to this rising demand for cleaning products, with over two in five (42%) people saying their home is more messy and disorganised amid the festivities.

On Christmas Day, more than a third of Brits (36%) say red and mulled wine spills are most likely to cause stains, closely followed by gravy splatters (26%) and grease from the Christmas cooking (25%).

As a result, Dr. Beckmann’s Upholstery Stain Remover, which tackles the toughest of red wine spills, is expected to be a popular stocking filler this year.

While getting the house in sparkling condition is a top priority for many, it’s also a time-consuming task, with almost half (49%) of people spending upwards of three hours deep cleaning the home in preparation for the big day.

With Christmas just around the corner, Dr. Beckmann is helping people tackle any stain that the festive period throws their way with a range of effective cleaning products, from carpet and upholstery cleaners to dedicated stain removers.

Chloe Baker, Dr. Beckmann spokesperson, said: “While Christmas is one of the jolliest times of the year, many people struggle to keep their home clean and organised during the festive rush.

“Whether people have a mountain of decorations that have collected dust or want to give their home a deep clean before the guests arrive, getting on top of cleaning can be a mammoth task.

“At Dr. Beckmann, we understand this challenge and we’re committed to providing effective and efficient cleaning solutions that ease the burden of holiday cleaning.

“We’re ready to support households across the country with our range of fast-acting cleaning products, ensuring homes remain fresh and immaculate throughout the holidays and beyond, while also making good stocking fillers for all those cleaning fans out there!”

Check out Dr. Beckmann’s product range to help you turn your Christmas into Clean-mas here: https://www.dr-beckmann.co.uk/