French luxury fashion house, Balenciaga posted a bizarre video across their social media channels today after previously deleting all their posts.

The iconic brand, arguably the most in-demand celebrity brand of the moment, made an unusual statement by posting a distorted video of controversial Internet Star Oli London crying with fake tears.

The video instantly confused Balenciaga’s fans with users commenting en masse “Balenciaga flop era”, “not Balenciaga flopping” and “what in the Oli London is this?”.

London officially confirmed the unexpected collab on his Twitter “so honoured to be the new face of Balenciaga” followed by several crying emojis.

The brand is currently experiencing a surge in popularity thanks to having Kim Kardashian and Justin Bieber as brand ambassadors and being the go-to brand of influencers and Tiktok stars. Kardashian has been seen almost on a daily basis in head to toe Balenciaga and stunned at this weeks Oscar’s ceremony in a teal blue floor length gown compete with matching gloves and silver shades.