YFM Equity Partners’ (YFM) today announces the completion of a follow-on investment into UK-based Video Services Agency Wooshii, which provides video content and software tools for world-leading organisations across various industry sectors across the globe. YFM’s new investment brings the total amount committed to £7.95M since its original investment in 2019.

Founded by CEO Fergus Dyer-Smith, Wooshii is a video production agency using technology to manage a global network of creative professionals. Wooshii has grown rapidly in recent years, capitalising on the increasing demand for rapidly produced digital content. Headquartered in London, the company has the capacity to create video anywhere in the world, in any format, by using a network of thousands of production teams across the globe.

YFM’s latest investment will underpin Wooshii’s expansion into the US market (now over 50% of Revenue) and the rollout of its newly developed video insight software, which provides unparalleled depths of information into the ever-growing asset repository of video content held within multinational organisations. Since YFM’s original investment in 2019, Wooshii has recorded average YOY revenue growth of over 50% and the business continues to expand its suite of blue-chip clients, which include Amazon, Thermo Fischer, IQVIA and ALJ.

Nick Holt, Portfolio Director at YFM said “It’s been a pleasure to support Wooshii on its exciting journey over the past three years, during which time the company has gone from strength to strength. Our latest investment will enable Wooshi to expand its US operation and rollout its innovative video insight software, both of which have the potential to scale the business even more rapidly.”

Fergus Dyer-Smith, founder and CEO of Wooshii said: ” Video continues to grow as business functions increasingly turn to the format to engage customers, staff and stakeholders. This investment allows us to accelerate our expansion into customers and further place our technology-enabled service at the core of a customers video operations.”

This marks the latest investment by YFM into its diverse portfolio of tech businesses, which includes data transformation software company, Matillion, contract management software provider, Summize, and innovation intelligence provider, Vypr.

The YFM team working on the transaction included: Nick Holt and Charlie Winward.

About YFM
YFM invests £2m to £10m into businesses with strong growth potential located across the UK through a regional network of offices in London, Leeds, Manchester, Reading and Birmingham.

YFM Equity Partners are specialist, independently owned, private equity investors. Having recently celebrated 40 years of investing experience, our portfolio may have changed over the years, but our ethos has remained the same – to support small businesses across the UK in their next phase of growth. We seek to unlock value and growth potential by providing up to £10 million of equity to fuel the development of established business throughout the UK regions. We do this by helping our portfolio companies launch new initiatives, make transformative acquisitions, and upgrade technologies and systems. We are dedicated to working alongside management teams to create long-term value for our investors, the companies we invest in, and make a positive economic impact for the communities in which we work. We manage funds in excess of £420 million which include venture capital trusts and private equity funds.

YFM Equity Partners conducts its investment business through its subsidiary YFM Private Equity Limited which is authorised and regulated by the Financial Conduct Authority (FRN: 122120).