Internet and technology specialist Xiaomi announces new ‘My Unsung Hero’ campaign. Shot in collaboration with magnum contemporary photographer Steve McCurry exclusively on the Xiaomi Mi 10T Pro handset, the campaign will officially launch on the 7th December 2020.

Steve McCurry, winner of the Centenary Medal for Lifetime Achievement 2019 is a world renowned
photographer with a career spanning over four decades known for his ability to capture raw human
elements in each of his images; most notably The Afghan Girl. Translating powerful moments through
photography, Steve’s body of work has included shooting images of conflict, vanishing cultures,
ancient traditions and contemporary culture.

2020 has, thus far, been the year of community and boldly showing appreciation for the people in our
lives who we cherish the most. The new Xiaomi ‘My Unsung Hero’ campaign is a celebration of this
gratitude and invites us all to capture the special people and key moments in our lives with the new
108-megapixel AI triple camera with IOS that will ensure each photo lives on with us forever in the
highest definition.

Xiaomi has played a prominent role in defining the 108MP camera segment, and Mi 10T Pro continues
this legacy in the mobile device market, featuring a leading- edge lens combination which includes AI,
six long exposure modes, pro mode, panorama mode and HDR Ultra-wide angle edge distortion
correction for spectacular image quality.