Worst Online Deals Revealed: BT Broadband and The Perfume Shop Rank Bottom for Retailers!
Research has shown the UK places within the world’s top five online savvy shoppers. With so many e-commerce retailers, which ones provide the best and most frequent deals?
Interested in delving further, CouponHunt.org scoured hotukdeals.com to investigate which UK retailer provides the best deals. To calculate a score, CouponHunt.org analysed each retailer’s number of listings, average temperature score (a voting system with over 100 meaning a hot deal), and the average discount provided.
These Retailers Have the Best Online Deals
| Top 10 Retailers with the Best Valued Deals | |||||
| Rank | Retailer | Number of Item Listings | Average Temperature Score | Average Discount (%) | Total Weighted Score |
| 1. | Tesco | 1,346 | 303.03 | 39.86 | 8.24 |
| 2. | Asda | 862 | 310.2 | 38.05 | 7.19 |
| 3. | Vodafone | 585 | 520.71 | 39.21 | 6.84 |
| 4. | Groupon | 589 | 310.05 | 41.17 | 6.49 |
| 5. | Currys PC World | 989 | 331.89 | 21.67 | 5.78 |
| 6. | Nike | 643 | 285.69 | 37.58 | 5.26 |
| 7. | Argos | 2,428 | 242.17 | 31.41 | 5.26 |
| 8. | Sainsbury’s | 633 | 248.74 | 39.19 | 5.09 |
| 9. | Tesco Direct | 936 | 189.24 | 38.97 | 5.08 |
| 10. | Amazon | 14,622 | 199.9 | 32.25 | 5.08 |
Tesco really means it when they say “every little helps” as they possess the best online deals. Their total weighted score of 8.24 takes into consideration their 1,346 listed items, an average temperature score of 303.03 and their average discount across all products – an impressive 39.86%. Tesco’s most popular discounted product is beer.
In second place, with another supermarket, Asda scores a promising 7.19 total weighted result. Asda boasts 862 item listings and is boosted by its average temperature score of 310.2 and an average discount of 38.05%. Its most popular discounted product is also beer.
Ranking in third, Vodafone scores 6.84. Interestingly, Vodafone has the highest temperature score (520.71) of the top 20 best retailers. Their most popular discounted product is its phone contract Vodafone.
These Retailers Have the Worst Online Deals
| Bottom 10 Retailers with the Worst Valued Deals | |||||
| Rank | Retailer | Number of Item Listings | Average Temperature Score | Average Discount (%) | Total Weighted Score |
| 1. | BT Broadband | 126 | 108.37 | 15.67 | 2.1 |
| 2. | Ebuyer | 102 | 175.49 | 19.67 | 2.8 |
| 3. | The Perfume Shop | 101 | 180.08 | 20.32 | 3.33 |
| 4. | American Golf | 104 | 52.3 | 29.8 | 3.68 |
| 5. | Family & Friends Railcard | 113 | 197.94 | 20 | 4.38 |
| 6. | All Beauty | 137 | 130.69 | 22.43 | 4.55 |
| 7. | 365games.co.uk | 127 | 270.54 | 13.38 | 4.56 |
| 8. | ITS | 125 | 239.92 | 18.24 | 4.73 |
| 9. | Plusnet | 129 | 293.22 | 11 | 4.74 |
| 10. | CeX | 208 | 185.99 | 16.91 | 4.91 |
The retailer with the lowest total weighted score of 2.1 is BT Broadband. It maintained a low average score for its number of listings (126), average temperature score (108.37) and average discount (15.67%). BT Broadband’s most popular discounted product is broadband.
The second retailer with the worst deals is Ebuyer (total score of 2.8). The online electronics and technology retailer’s moderate temperature result (175.49) and average discount (19.67%) is dragged down by their low number of listings (102).
The Perfume Shop takes third place with a total weighted score of 3.33. Similar to Ebuyer, The Perfume Shop’s low number of item listings (101) is what causes the inferior ranking. Its most popular discounted product is aftershave.
These Are the Most Popular Discounted Products
In addition, CouponHunt.org also looked into the top six most popular products from each of the product categories listed on hotukdeals.com to find the most popular discounted items. They counted how many times each product was listed in all 2,365 retailer’s discounts and found the top ten.