NAAMA Studios has today launched in the UK, presenting a state-of-the-art tattoo removal service that revolutionises the industry with proprietary technology and client experience that is unavailable anywhere else in the world.

While most tattoo removal lasers are coupled with topical anaesthetic or injections to reduce pain, NAAMA Studios’ unique laser technology and skin-safe approach means they can alleviate any discomfort and pain by simply using cool air. Helping to eradicate one of the most common taboos surrounding tattoo removal, the studio offers clients a holistic and personalised approach to what is normally considered a painful and transactional process. Used by the A-List – such as Daisy Lowe, Munroe Bergdorf and Lucy Watson – NAAMA Studios is opening its doors to the wider public with the launch of its Great Portland Street studio today.

Tattoos are one of the most personalised forms of art and expression, telling a specific story about individuals and their journeys to date. With as many as 35% of Brits having donned the ink, research from the new entrant to the industry has found that 68% of people have second thoughts about their tattoos within the first few months of having them done. Introducing their fresh, transparent approach to an industry mired by unrealistic promises, NAAMA Studios understands the emotional grip-hold that tattoos can have over people and their confidence if they reflect an inaccurate sense of self. The premise of the NAAMA Studios’ service is to ensure the identity expressed through our ink is reflective of who we are in present-day; just as every tattoo tells a story, every removal tells one too.

NAAMA Studios’ mission is to overhaul the mindset associated with tattoo removal from one of regret to self-empowerment. Driven by their world-class consultants, the studio pioneers proprietary IP developed over the last decade at Princeton University. The technology presents an industry-first laser that operates at a rate that is 100 times faster than industry competitors – pulsing at 1000 times a second. By offering skin-safe treatment, clients can make faster progress, and are treated more frequently.