Wholesaler auctions European Super League Shirts for Charity
Euro 2020 marked a welcome distraction for many of us. And no more so than the six Premier League football clubs that signed up for the proposed European Super League back in April.
The failed football tournament caused a backlash among fans and within 48 hours, plans for the breakaway league were scrapped.
However, the six clubs weren’t the only ones left red-faced. As the story was breaking, Karl Baxter, Owner at Wholesale Clearance UK was tasked with finding buyers for the 72,000 custom ESL football shirts designed and made for a UK retailer.
After the backlash it quickly became apparent to the brand owner that they could not sell these and enlisted the help of Wholesale Clearance UK in the hope of finding a buyer for the shirts.
Luckily, the story went viral across media platforms including The Sun, The Mirror and Sport Bible. And suddenly, the shirts were in demand from fans craving a piece of history from one of football’s most controversial incidents.
Now, while Baxter awaits the arrival of the complete stock, the original production samples of the ESL shirts are going live at an online auction, with part of the proceeds set to be donated to charity.
Two Manchester City ‘ESL’ shirts and two Arsenal ‘ESL’ shirts are now up for auction, with one up for grabs a week, over the next month.
European Super League Top – Manchester City (Medium)
Bidding for each shirt starts at £2.00 and 50 percent of all monies raised will be given to the Gale Foundation Trust (charity number 1163908) – a charity local to Wholesale Clearance, whose main focus is assisting disadvantaged children.