A study from wholesale goods supplier, Wholesale Clearance, reveals Newcastle residents are most likely to seek out a second income through side hustles, compared with other UK cities.

Upon seeing an increase in personal buyers picking up wholesale stock to sell on the side, Wholesale Clearance analysed Google search data to find out which cities are getting into the entrepreneurial spirit – and which side hustles are proving most popular.

The research reveals those living in Newcastle were most keen on starting a side hustle, scoring a total of 87.97 out of 100. This includes registering the most interest in ‘becoming an influencer’ and ‘trading stocks’.

The desire to pursue a second income as an influencer in Newcastle comes as no surprise, with influencers from the city reportedly pulling in lucrative fees for their Instagram posts. Recently, Geordie Shore stars were reported to rake-in up to £6,508 per post.

Another possible explanation for the demand for side hustles in Newcastle may be the unequal impact of the pandemic on businesses in the North East. Research suggests almost two-thirds of businesses in the region have reported falling revenue since COVID-19 – more than any other UK region.

Reading (87.75), Brighton (80.65), Portsmouth (79.29) and Nottingham (76.08) complete the top 5 cities searching for side hustle success. Reading even topped the table for searches including ‘selling second-hand items’, ‘babysitting and housesitting’ and ‘Deliveroo jobs’.