Which? announces Aldi is the cheapest supermarket in the UK by 26.4%
Which? has today announced that Aldi has maintained its position as the cheapest supermarket in the UK for September.
The price comparison looked at the cost for a trolley of 70 items, including groceries and household essentials, with Aldi coming in the cheapest at just £60.01 – a whopping £18.27 less than Tesco, a difference of 26.4%!
Julie Ashfield, Managing Director of Buying at Aldi, said:
“We know that this is a difficult time for so many families who are feeling the financial impact of Covid-19 and so we are incredibly proud to have maintained our position as the UK’s cheapest supermarket. Now more than ever, we know just how important it is to continue providing our customers with the best value products of any supermarket.”
The news comes after TV wine expert Jilly Goolden has claimed supermarket shoppers can now snap up undervalued wines worth twice their price if they seek out the right bargains. Goolden, known for her 18-year stint on top BBC show Food and Drink, singled out budget supermarket Aldi’s Veuve Monsigny Champagne as being worth £25, despite retailing at £12.99. She also suggested its Specially Selected Mâcon Villages could sell at £9.99, versus the retail price of £7.49, and its Specially Selected Chilean Gran Reserva Pinot Noir at £10.99 versus £6.99.
The full results are available here: https://www.which.co.uk/news/2020/10/which-was-the-cheapest-supermarket-in-september-2020/