Across the UK, early-morning commuters are faced with darker skies, busier trains and leave-scattered streets – evidence that Autumn has officially made its entrance. And though the cosy seasonal changes are welcomed, it can also affect our dietary and lifestyle habits. It has been evidenced that reduced daylight and shorter days have a noticeable impact on mood, motivation and eating behaviours, with people often eating more due to spending more time inside, less time exercising and having less time to prioritise their diet. Market leaders of nutritionally complete food, yfood, offer a sustainable solution to combat the lifestyle changes associated with the new season occupying an emerging nutritional category: ‘Smart Food’.

Packing 26 of your key essential nutrients into one drink that can be taken on your early morning train journey, yfood offer a healthy meal option for time-strapped Brits. It was found in their landmark research that as it stands, almost one-in-five (19%) of the public do not have enough time to eat during the day and instead double their calorie intake later in the day at dinner. Another 19% of people barely have time to cook dinner for themselves and instead rely on services such as Deliveroo and other takeouts to suffice. Now as early nights and takeaway season falls upon us, yfood is keen to discuss the need for healthier alternatives that fuel the nation with delicious nutrients.

What is ‘Smart Food’?
yfood occupies a yet unheard of nutritional category named ‘Smart Food’, a concept, still very much in its infancy which aims to raise awareness for balanced nutrition that is appropriate to all life situations. Utilising future-facing scientific innovation, yfood is decisively driving the advancement of Smart Food with the expansion of scientific methods and incorporates the use of new technologies.

About yfood
Now available in Holland & Barrett, yfood has established itself as the market leader in the Smart Food category in Germany, and is quickly emerging in the UK market. Since the launch of yfood Labs GmbH in Munich in 2017, Ben Kremer and Noel Bollmann have been revolutionising the food industry with their products. Innovative “complete food” in the form of drinks, bars, powders, and hot bowls represents a new way of eating that perfectly fits today’s modern lifestyle. All yfood products are balanced, fully mobile (drink) meals and thus combine fast-paced nutrition with a conscious diet.

The special feature here is the “Complete Nutrition” approach pursued by yfood. It means that the products contain all the essential micro and macronutrients that the body needs – without compromising on taste. The company also focuses on sustainability; yfood takes care of a responsible use of resources and has been a climate-neutral company since 2021. The products are currently sold in more than 30 European markets, including the UK, France, and the Netherlands.

Noel Bollman and Benjamin Kremer, founders of yfood, discuss how their smart food solution can help those who are strapped for time:

“Healthy eating can be difficult, especially when on the go, because of lack of accessibility to good quality food. We actually did some research recently that found that over 40% of Brits only eat junk food when they are out and about which is unsurprising given the raft of options we have access to now.

“For those who are really strapped for time, Smart Food and complete food products and protein shakes are a great option to carry around. These nutritionally complete drinks, bars and powders have a full nutrient profile whilst being filling, flavoursome, and are readily available so no meal prep is required! Products such as yfood drinks don’t even need to be refrigerated, which means you can have them with you quite literally wherever you go.”