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VIU Eyewear launch Pure Combination capsule collection

Wire meets HX Acetate. VIU is expanding its product range this winter with an innovative collection: the PURE COMBINATION collection.

PURE COMBINATION fuses the best of two existing VIU collections to create a completely new and ingeniously coordinated composition. The purist clarity of warm, transparently shimmering Premium HX Acetate fronts from the PURE collection is complemented by the appealingly light weight and outstanding flexibility of cool, filigree temples from the WIRE Collection.

In the design process, VIU regards each frame as a piece of jewellery to be redefined, an exclusive unique piece that gains greater sophistication, quality and charisma with every detailed and precise step – from the initial design to the final production. The result is a harmonious balance of three new, understated, light-as-a-feather models that are as elegant as they are timeless.

The PURE COMBINATION collection is in all VIU stores and online at