Browse By

UK’s top earning young YouTube influencer makes more than £3.75 million a year from the platform

New research has revealed how much money the UK’s top young YouTube influencers are making, and the top five are each estimated to earn more than £1m per year.

The study, by Buddle Nurseries, analysed ten of the UK’s most popular YouTuber influencers who are aged 17 or under, and estimated the amount of money they are making from their videos.

The list is topped by 16 year old Thomas Simons, who has 7.84 million subscribers to his “TommyInnit” YouTube channel, which features his gaming exploits and is estimated to earn £313,000 each month, which works out as £3.76 million a year – similar to what an established Premier League star could expect to be paid.

The UK’s second highest earning kids’ YouTube channel features sisters Ruby and Bonnie. Ruby, who is 15, and her six year old sister are estimated to earn £204,000 every month, adding up to £2.45 million over a year, the equivalent of what a partner at a top London hedge fund might earn.

The top three is completed by Gaby (6) and Alex (7), the siblings whose channel has the most subscribers, 17 million. The analysis predicts they make around £161,000 each month through YouTube, which comes to £1.93 million annually – more than Gary Lineker’s £1.75 million pay packet from the BBC.

In fourth place is 14-year-old Ethan, whose channel “EthanGamer” has 2.8 million subscribers and generates a monthly income of £114,000, or £1.37 million per year, which puts him in the top 0.1% of earners in the UK.

Emily Cozmiuc is fifth on Buddle Nurseries’ list of the UK’s top kidfluencers. Aged just seven, her channel “MoreEmilyTube” has 5.18 million subscribers, and is estimated to make her £100,000 each month. She is the final person on the list to make a seven-figure income from YouTube.

The average monthly income across the top ten is £99,126, which equates to annual earnings of more than £1.18 million. The ten are expected to earn a combined £11.8 million over a year in total.

Between them, the UK’s top ten kidfluencers have a combined 57,824,000 YouTube subscribers, more than the entire population of England. In addition they have racked up a mind-boggling 19.18 billion video views.