UK TV brand Mitchell & Brown ramps up support for High Street retailers
The UK’s favourite TV brand, Mitchell & Brown, is continuing to reinvigorate the British High Street with innovative TV Display Walls to help retailers boost TV sales in their stores.
Driving brand awareness, displaying TVs at their best and highlighting the TV brand’s major selling points of British design and free 7-Year guarantee, the Mitchell & Brown Display Walls have been designed to maximise visual impact even in the smallest retail stores. The Display Wall concept builds on Mitchell & Brown’s dedicated independent-only retail sales strategy, working exclusively with retailers that can deliver the very best customer service and customer support on the High Street.
Created bespoke for each retail environment, Mitchell & Brown Display Walls have been offered free to several qualifying retailers – many of whom have seen a significant uplift in TV sales after the installation.
Building on this success, the company is now rolling out the Display Wall concept across the UK, offering retailers that get on board with the brand a top-tier TV retail POS display solution free of charge.
Comments Mitchell & Brown’s Director of Operations, Dan Brown, “The Display Wall concept is not new in the TV market, but we have refined the concept specifically for independent, High Street TV retailers who are typically limited in display space for impactful POS. Working in partnership with our in-house marketing team, we can create a bespoke branding solution depending on the room available and the layout of the store. Each design maximises the number of TVs that the retailer can show off per square foot of floor space and offers a wealth of sales information about the brand, its heritage, and our class-leading guarantee.”
Retailers that have already taken delivery and installation of Mitchell & Brown Display Walls include Atkinsons of Sheffield, Nantwich Television Centre, and Tyne Valley TV. Dozens of new Mitchell & Brown Display Walls are in planning and design for retailers across the country, including Halls of Ibstock, T. C. Hayes of Smethwick, Face Electrical in Teignmouth and Lincoln Teleservice.
Mitchell & Brown’s extensive retail support package now includes a new Retailer Dashboard, giving independent stores access to a wealth of information on products and stock, images for web and social channels, display materials and special offers.
The Mitchell & Brown TV range spans cutting-edge 4K UHD Smart TVs running Android TV OS, competing head-to-head with the ‘Big 4’ TV brands, to a portfolio of smaller screen TVs and DVD combi models for secondary locations in the home. Mitchel & Brown TV’s major on ease-of-use across the range, and the company has a Bolton-based customer support operation, helping consumers with anything from initial set-up to guarantee services.
Every model in the Mitchell & Brown range comes with a 7-Year guarantee as standard, now with a simplified and improved registration process, offering consumers and retailers unrivalled peace of mind when buying into the brand.