New research has revealed the top trending travel destinations on TikTok, including the most watched countries, cities and tourist attractions. With 49.9 billion views of ‘#travel’ on TikTok alone, the video-sharing app is fast becoming the go-to place to research and plan an epic trip – from staycations to far-flung adventures.

The research was commissioned by global fashion brand Superdry and involved analysing the view numbers of thousands of travel-related hashtags on the app to rank the most watched places and landmarks around the world.

With over 461 million views, Japan is revealed to be the most-watched travel destination on TikTok and many videos include tips on etiquette for Western travellers and advice on when to travel to enjoy the country’s famous cherry blossom season.

Travel videos on Russia are the second most popular on the app, with travellers uploading content on the most beautiful places to visit and the country’s extremely cold winters.

Mexico is the third most-watched country on travel TikTok (215.3 million views) and, perhaps unsurprisingly, breath-taking beach videos dominate the hashtags providing advice and inspiration for those filled with wanderlust.

Videos about Asian countries are the most popular for would-be travellers, with nine Asian countries featuring in the top 25 – including China (5th), Vietnam (6th) and Thailand (8th). In South America, it’s Colombia travel videos that are drawing the most views (55.8 million) and the only African country to appear on the top 25 list is South Africa (40 million views).

25 Most Watched Countries on Travel TikTok
Japan, Asia – 461.2 million views
Russia, Europe – 246.6 million views
Mexico, North America – 215.3 million views
United States of America, North America – 146.3 million views
China, Asia – 110.1 million views
Vietnam, Asia – 107 million views
Italy, Europe – 105.6 million views
Thailand, Asia – 95.1 million views
Scotland, Europe – 57.7 million views
Colombia, South America – 55.8 million views
Australia, Oceania – 51.6 million views
Nepal, Asia – 49.2 million views
India, Asia – 47.6 million views
Indonesia, Asia – 45.4 million views
Bolivia, South America – 41.7 million views
Peru, South America – 41 million views
South Africa, Africa – 40 million views
Greece, Europe – 37.8 million views
Turkey, Europe – 37.6 million views
Philippines, Asia – 36.5 million views
Brazil, South America – 34.4 million views
Canada, North America – 33.8 million views
Norway, Europe – 32 million views
Malaysia, Asia – 27.6 million views
Romania, Europe – 27.3 million views

New York is the most-watched city on travel TikTok

According to the research, it’s the city that never sleeps, New York, that’s the most popular city on travel TikTok. One of the most visited cities in the world, many of the travel videos contain information on tourist traps to avoid and lesser-known spots to try when you visit. Five other North American cities feature in the top 25 list, including Chicago (13th), Toronto (14th) and Portland (18th).

South Korea’s capital Seoul is the second most-watched city with 106.5 million views, followed by Dubai in third place (62.7 million views). Abu Dhabi in the United Arab Emirates also features in the top 25, in 24th place with 1,818,300 views of travel videos about the city.

Asian cities are featured the most on the top 25, with seven cities in total on the list, including Ho Chi Minh City in Vietnam (5th) and Japan’s capital Tokyo (8th), whereas five European cities appear on the list, such as Paris (6th), London (11th) and Prague (15th).