A new study has revealed that Jen Atkin’s brand, Ouai, is the most influential celebrity hair care brand.

The hair transplant clinic Vera Clinic examined the Instagram follower counts of hair care brands founded by celebrities and ranked them from the highest to lowest follower count.

Jen Atkin’s Ouai tops the list as the most influential celebrity hair care brand, with the renowned hairstylist’s brand Instagram boasting 3,000,000 followers. Meanwhile, Atkin’s personal account has 5,300,000 followers.

Tied for second place are Jessica Alba’s Honest and Chris Appleton’s Color Wow, each with 1,000,000 followers. Alba, an actress and entrepreneur, has 20,600,000 followers on her personal Instagram, while Appleton, a world-renowned hairstylist, has 4,000,000.

In third place, Jennifer Aniston’s LolaVie has 576,000 followers, backed by the Friends star’s impressive 44,600,000 personal Instagram followers.

Beyoncé’s Cécred ranks fourth with 451,000 followers. The global superstar, however, has the highest personal following of all, with 313,000,000 Instagram followers.

Rounding out the top five, Tracee Ellis Ross’ Pattern Beauty has 410,000 followers. Ross herself commands 11,200,000 followers and positions the brand as a champion for the ‘curly, tight-textured hair community.’

Top celebrity hair care brands by influence

Rank

Brand

Celebrity

Brand Follower Count

1

Ouai

Jen Atkin

3,000,000

=2

Honest

Jessica Alba

1,000,000

=2

Color Wow

Chris Appleton

1,000,000

3

LolaVie

Jennifer Aniston

576,000

4

Cécred

Beyoncé

451,000

5

Pattern Beauty

Tracee Ellis Ross

410,000

6

XMONDO Hair

Brad Mondo

406,000

7

Blake Brown Beauty

Blake Lively

403,000

8

FENTY Hair

Rihanna

320,000

9

Good Dye Young

Hayley Williams

299,000

10

INALA

La La Anthony

254,000

With 406,000 followers, hairstylist and social media personality Brad Mondo secures sixth place with XMONDO Hair, while his personal Instagram attracts 2,100,000 followers.

Blake Brown Beauty, founded by Blake Lively, ranks seventh with 403,000 followers, though the actress herself commands an impressive 45,100,000 on Instagram.

In eighth place, Rihanna’s FENTY Hair has 320,000 followers, followed by Hayley Williams’ Good Dye Young in ninth with 299,000. Rounding out the top ten is La La Anthony’s INALA, with 254,000 followers.