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This Is What UK Cities Are Buying for Valentines Day!

In a new study by¬†Slotswise, Manchester and Swansea consumers have been shown to have a keen interest in sex toys for this Valentine’s Day. Using search volume for 20 popular Valentines Day gifts, Slotswise looked at data for 25 UK cities to see how they were looking to treat their partners this year.

As lockdown has caused a halt to many couples’ traditional Valentine’s Day plans, it’s no surprise to see hampers, lingerie and flowers as the top searched for gifts this February.

Below is a breakdown of the most searched for valentines day item per city:

UK City Valentine’s Day Gift – Choice #1 Monthly Search Volume Valentine’s Day Gift – Choice #2 Monthly Search Volume Valentine’s Day Gift – Choice #3 Monthly Search Volume
Aberdeen Jewellery 1000 Hamper 1000 Flowers 880
Belfast Jewellery 1600 Lingerie 1000 Perfume 1000
Birmingham Lingerie 6600 Jewellery 6600 Flowers 5400
Bournemouth Flowers 1300 Hamper 1300 Jewellery 1300
Brighton Hamper 1000 Flowers 1000 Jewellery 880
Bristol Hamper 4400 Flowers 4400 Jewellery 3600
Cambridge Hamper 6600 Flowers 5400 Jewellery 4400
Cardiff Jewellery 590 Hamper 590 Lingerie 480
Coventry Jewellery 1900 Flowers 1900 Sex Toys 1300
Dundee Jewellery 880 Hamper 720 Flowers 720
Edinburgh Jewellery 2900 Flowers 2900 Hamper 2400
Glasgow Jewellery 4400 Flowers 3600 Perfume 2900
Huddersfield Flowers 1000 Jewellery 880 Lingerie 720
Leeds Hamper 2900 Jewellery 2900 Flowers 2900
Leicester Jewellery 1900 Flowers 1900 Sex Toys 1600
Liverpool Jewellery 2900 Flowers 2900 Sex Toys 2400
London Personalised Mug 148000 Jewellery 40500 Hamper 40500
Manchester Sex Toys 2900 Lingerie 2900 Perfume 2400
Newcastle upon Tyne Flowers 1900 Hamper 1600 Jewellery 1600
Nottingham Jewellery 1600 Flowers 1300 Lingerie 1000
Portsmouth Flowers 1600 Jewellery 1000 Hamper 1000
Sheffield Hamper 2400 Flowers 2400 Jewellery 2400
Southampton Jewellery 880 Hamper 880 Flowers 720
Swansea Sex Toys 210 Polaroid Camera 210 Flowers 210
Wolverhampton Jewellery 1300 Flowers 1000 Lingerie 880