This Is What UK Cities Are Buying for Valentines Day!
In a new study by Slotswise, Manchester and Swansea consumers have been shown to have a keen interest in sex toys for this Valentine’s Day. Using search volume for 20 popular Valentines Day gifts, Slotswise looked at data for 25 UK cities to see how they were looking to treat their partners this year.
As lockdown has caused a halt to many couples’ traditional Valentine’s Day plans, it’s no surprise to see hampers, lingerie and flowers as the top searched for gifts this February.
Below is a breakdown of the most searched for valentines day item per city:
| UK City | Valentine’s Day Gift – Choice #1 | Monthly Search Volume | Valentine’s Day Gift – Choice #2 | Monthly Search Volume | Valentine’s Day Gift – Choice #3 | Monthly Search Volume |
| Aberdeen | Jewellery | 1000 | Hamper | 1000 | Flowers | 880 |
| Belfast | Jewellery | 1600 | Lingerie | 1000 | Perfume | 1000 |
| Birmingham | Lingerie | 6600 | Jewellery | 6600 | Flowers | 5400 |
| Bournemouth | Flowers | 1300 | Hamper | 1300 | Jewellery | 1300 |
| Brighton | Hamper | 1000 | Flowers | 1000 | Jewellery | 880 |
| Bristol | Hamper | 4400 | Flowers | 4400 | Jewellery | 3600 |
| Cambridge | Hamper | 6600 | Flowers | 5400 | Jewellery | 4400 |
| Cardiff | Jewellery | 590 | Hamper | 590 | Lingerie | 480 |
| Coventry | Jewellery | 1900 | Flowers | 1900 | Sex Toys | 1300 |
| Dundee | Jewellery | 880 | Hamper | 720 | Flowers | 720 |
| Edinburgh | Jewellery | 2900 | Flowers | 2900 | Hamper | 2400 |
| Glasgow | Jewellery | 4400 | Flowers | 3600 | Perfume | 2900 |
| Huddersfield | Flowers | 1000 | Jewellery | 880 | Lingerie | 720 |
| Leeds | Hamper | 2900 | Jewellery | 2900 | Flowers | 2900 |
| Leicester | Jewellery | 1900 | Flowers | 1900 | Sex Toys | 1600 |
| Liverpool | Jewellery | 2900 | Flowers | 2900 | Sex Toys | 2400 |
| London | Personalised Mug | 148000 | Jewellery | 40500 | Hamper | 40500 |
| Manchester | Sex Toys | 2900 | Lingerie | 2900 | Perfume | 2400 |
| Newcastle upon Tyne | Flowers | 1900 | Hamper | 1600 | Jewellery | 1600 |
| Nottingham | Jewellery | 1600 | Flowers | 1300 | Lingerie | 1000 |
| Portsmouth | Flowers | 1600 | Jewellery | 1000 | Hamper | 1000 |
| Sheffield | Hamper | 2400 | Flowers | 2400 | Jewellery | 2400 |
| Southampton | Jewellery | 880 | Hamper | 880 | Flowers | 720 |
| Swansea | Sex Toys | 210 | Polaroid Camera | 210 | Flowers | 210 |
| Wolverhampton | Jewellery | 1300 | Flowers | 1000 | Lingerie | 880 |