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The ‘Brotox’ boom: has male demand for cosmetic procedures become the new normal?

The demand for cosmetic injectables has skyrocketed during the past 18 months. With British plastic surgeons reporting a 70% increase in requests for video consultations during 2020, a vast number of us have become conscious of our facial aesthetics and premature ageing, with research from Uvence cosmetics (uvence.co) revealing over 3 million Brits are considering a treatment because of signs of stress caused by the pandemic.

However, although we generally associate self-care and facial rejuvenation with women, male interest around facial cosmetic treatments has rapidly increased in its own right. Coined ‘Brotox’, male tweakments have become a more common demand in the beauty industry, with research from Uvence revealing that 11% of British men feel that they look at least five years older as a result of the stress and anxiety brought about by lockdown and the pandemic, leading to a surge in demand for cosmetic enhancements.

Further research from Uvence cosmetics reveals that almost 2 million British men are now considering a treatment but do not want to introduce unnatural substances into their body – and nonsurgical tweakments that target the jawline, chin, and neck are amongst those most popular.

In light of the demand for more naturally based procedures, leading cosmetic surgeon Dr. Olivier Amar has pioneered a ground-breaking treatment, which answers the call for all-natural skincare solutions. The Uvence (uvence.co) treatment purifies a patient’s own fat cells to create 100% natural and personalised injectables, representing an entirely natural, fast-acting and long-lasting solution to combat the ageing process and revitalise skin.

Dr. Olivier Amar, leading cosmetic surgeon and CMO of Uvence, discusses the rising male demand for procedures and the development of the revolutionary Uvence treatment:

“It’s shocking to see just how seriously the consequences of the pandemic have impacted the health, wellbeing and vitality of millions of men in Britain. I personally have seen a huge increase in men who have never even considered getting a treatment before getting in touch to organise consultations to learn more about their options.

It is clear to me and my peers in the cosmetic and aesthetic medicine industry that there is now a widespread demand for treatments that can help men to revitalise their skin and combat premature ageing. This is why I am so proud to have been involved in the development of Uvence, which represents a landmark moment in the creation of a fully integrated, on-demand, natural skin treatment.

The Uvence offering allows access to regenerative and personalised treatments and is the biggest advancement in the field for nearly 15 years. In terms of accessibility and convenience this has never been seen before, the cryopreservation capability allows plastic and cosmetic surgeons alike to provide this treatment on a consistent basis to their patients without the need for synthetic, foreign substances or invasive treatments”.