New research has revealed 60% of Brits are gearing up to go BIG this Christmas making the holiday season of 2024 one filled with oversized festive fun,
playful kitsch décor and nostalgic charm.

The research from the UK’s No.1 cheese snack Babybel has revealed that a whopping 85% of Brits are turning back the clock and decking their halls with retro
décor. Whilst 72% plan on embracing ‘kitchmas’ trends with a sense of fun that is anything but understated.

But it’s not about spending big with 87% of us claiming it’s about capturing the larger-than-life spirit of the holiday, and over two thirds (68%) planning
on going big by spending time with friends and family.

The research comes following the announcement of the return of the
Maxi Babybel, which is 10x bigger than normal Mini Babybels… perfect for Christmas cheese boards, which 22% of those polled said they plan on going big with this Christmas!

The return of the supersized seasonal snack caused a fan frenzy again this year, with its
cheeky
reveal
Babybel Christmas Reveal 2024
Babybel UK
2.1K views · 13 days ago
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on social channels reaching almost 400k views to date. The research found nearly a quarter (24%) of consumers look forward to seasonal and limited-edition products each year.

To celebrate Maxi Babybel’s come back
‘The Big Cheese Tour’ has been announced where a Maxi Babybel van will be coming to several festive locations across the UK, to surprise and delight the public embracing the spirit of the season with the supersized cheese, a bespoke Babybel gift
wrapping service and more!

The survey also revealed the other ways us Brits plan to go big are donning matching festive pyjama sets (31%), garish Christmas jumpers (41%) and indulging
in cheesy Christmas tunes (56%) and movies (59%).

A spokesperson from Babybel said;
“It’s great to see the nation embracing going big at Christmas this year and focusing on the fun of the festive season, as well as see the fans flock to supermarket aisles to stock up on the Christmas limited-edition Maxi Babybel! We wanted to celebrate
all those going BIG this holiday season and the larger-than-life characters that make Christmas so special, which is why we’re embarking on our
The Big Cheese Tour.”

According to the research the capital is expected to go the biggest at Christmas, but all British towns From Blackpool to Brighton have big plans to transform
their homes and communities into festive wonderlands.

From London, chosen by 61% of those who picked it as going biggest, for its enchanting lights and Christmas displays, to Manchester and Birmingham, where
people flock to enjoy the festive spirit at the Christmas Markets, The Big Cheese tour will bring joy and tasty treats directly to the heart of these festive communities.