Analysis of Google search data reveals that online searches for ‘squid nightmare’ skyrocketed 4900% worldwide from October 10th, the period in which Squid Game became Netflix’s most watched original series ever.

A new finding by sleep experts eachnight.com reveals that online searches for ‘squid nightmare’ skyrocketed to 50 times the average volume from October 3rd, an unprecedented spike in people Googling nightmares related to Squid Game, according to Google search analysis.

The research also shows that online searches for ‘squid dream’ skyrocketed to 1800% from October 3rd, the period in which Squid Game was becoming a widespread phenomenon across the globe, set to gain 144 million viewers

A spokesperson for eachnight.com commented on the findings:

“Squid Game has absolutely saturated our culture since its release on Netflix, inspiring new trends and leading to endless discussions on social media. Now it’s clear that its darker undertones could be affecting people’s sleep. Many people have referred to it as the most disturbing show they have watched, and while has much important social commentary, this data suggests that its more unsettling scenes are becoming a feature of people’s dreams and nightmares”