Analysis of Google search data reveals that online searches for ‘How to cancel PLT order’ exploded 2,967% in the UK on the 5th of January, after resurfaced interview clips of Molly-Mae Hague sparked controversy.

A new finding by casino comparison experts Casino Bee reveals that online searches for ‘How to cancel PLT order’ skyrocketed to nearly thirty times the average volume.

The Creative Director of Pretty Little Thing, Molly-Mae Hague has come under fire from many viewers and fans for problematic comments she made on the podcast The Diary of a CEO, which is run by Dragon Den’s Steven Bartlett.

A spokesperson for Casino Bee commented on the findings:

“Social media influencers often find themselves at the centre of the ‘cancel culture’ with so many people following their every move, and since becoming Creative Director at the fashion brand Pretty Little Thing, Molly-Mae has managed to avoid major controversy until now.

These findings show just how much of an impact Molly-Mae has and how it can affect brands she is linked to, with a single clip creating a massive increase in searches of how to cancel a PLT order. This is a prime example of this ‘cancel culture’ and the repurcussions it can have for a brand or personality.”