• Chloe Ting is the most followed health and fitness influencer in the world, with a total of 20 million followers
• Simeon Panda is the highest earning health and fitness influencer, earning an estimated total of US $140 million (based on cost per impressions)
• Pamela Reif earns the most per social media post, averaging an estimated US $38.7k
• TikTok skyrocketed in popularity in 2020 and now influencers can earn thousands of dollars from brand collaborations on the platform

While health and fitness influencers have been popular on social media for some years now, the events of 2020 acted as a catalyst to firmly establish their place in society. With national lockdowns resulting in gym closures, many people turned to the likes of Instagram, YouTube and TikTok for workout guidance and nutrition advice. Health and fitness personalities have never been in such demand.

A recent study by Currys PC World explored the world of health and fitness influencers, investigating just how popular the top social media stars are, how much they earn and what type of content they share. Read on for some of the top findings. Or to examine the data yourself, check out the health and fitness influencer index and filter the list by followers, earnings and more.

The highest earning health and fitness influencers

• Body builder Simeon Panda is the highest overall earner, totalling an estimated US $17.5 million a year across Instagram, YouTube and TikTok
• Simeon Panda is Instagram’s top earner, raking in an estimated $17.4 million a year from the platform alone
• Former athlete and PE teacher Matt Morsia is the highest YouTube earner, taking home an estimated $3.9 million a year from the platform
• On TikTok, cross-fit athlete Demi Bagby earns the most, earning an estimated $1.8 million a year from the platform
• The influencers estimated to earn the most per social media post are workout stars Pamela Reif (US $38.7k per post) and Chloe Ting ($19.9k), and ex-body builder Juju Fitcats ($16.9k)

It can seriously pay off to be a successful health and fitness influencer, with those at the top of the list taking home millions of dollars per year. Simeon Panda tops the rich list, earning an estimated $17.5 million a year across Instagram, YouTube and TikTok (based on cost per impressions), which could total $140 million across his entire social media career. As a body builder, he specialises in fitness content, with many of his videos over the last year presenting workout routines aspiring weight lifters can do at home.

Matt Morsia, YouTube’s top health and fitness earner, specialises in fitness and nutrition advice, having formerly trained for the Olympics. And Demi Bagby, TikTok’s top earner, rose to popularity off the back of snippets from her adrenaline-packed life, such as acrobatic stunts and extreme sports.

The UK’s favourite fitness influencer, Joe Wicks, is also doing pretty well for himself, after growing his online following with fitness plans, healthy recipes, and most recently, virtual PE classes. The social media personality is estimated to earn $13.9 million a year, working out at over $5,000 per post. Having diversified his content to appeal to all age-groups, including older people and children, he could have the recipe for long-term success.