REVEALED: The 90s Eyebrow Slit is back
Around the world, men are well and truly in the centre of a glow up revolution. Some beauty trends have come and gone with seasons, while others have become a staple within our daily routines.
By analysing hundreds of beauty-related Google searches, The Body Shop have uncovered the most searched for male beauty trends in the UK and across the world.
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Top Global Glow Up Trends for Men in the UK |
|||
|
Keyword |
2017 vs. 2018 |
2019 vs. 2020 |
2016 vs 2020 |
|
eyebrow slits men |
231% |
212% |
15456% |
|
short haircuts for men |
66% |
64% |
249% |
|
skincare for men |
48% |
120% |
248% |
|
long hairstyles for men |
12% |
154% |
168% |
|
face wash for men |
47% |
40% |
125% |
|
hair dye for men |
19% |
85% |
106% |
|
mens face cream |
40% |
56% |
97% |
|
men’s face scrub |
40% |
31% |
93% |
|
moisturiser for men |
23% |
40% |
85% |
|
makeup for men |
25% |
42% |
49% |
|
concealer for men |
41% |
2% |
47% |
|
beard care |
-5% |
36% |
32% |
|
beard grooming kit |
-4% |
27% |
15% |
|
mens foundation |
13% |
3% |
4% |
“eyebrow slits men” is searched for the most in Plymouth and has seen the biggest increase in searches with a 212% rise between 2019 and 2020, and a whopping 15,456% increase since 2016.
The keyword ‘eyebrow slits men’ has seen a massive resurgence globally over the last few years. The popular beauty trend from the 90s has been adopted by some of the biggest celebrities such as Charlie Puth, Zayne Malik, Ryan Gosling and Tom Hardy and appears to be making its comeback. The US leads the google searches boom with a huge, and likely surprising increase of 19244% between 2016 and 2020. It also increased 233% between 2019 and 2020 as seen below.
How did the UK fare in comparison to the rest of the world who were searching for this key word?
Key word: ‘eyebrow slits men’
|
Country |
2017 vs. 2018 |
2019 vs. 2020 |
2016 vs 2020 |
|
United States |
289% |
233% |
19244% |
|
UK |
231% |
212% |
15456% |
|
Australia |
329% |
201% |
10230% |
|
New Zealand |
263% |
176% |
7900% |
|
Canada |
410% |
202% |
7350% |
|
Ireland |
270% |
228% |
5967% |
|
South Africa |
442% |
220% |
2871% |
|
Singapore |
264% |
223% |
2480% |
|
Turkey |
100% |
0% |
1100% |
|
Italy |
112% |
133% |
906% |
|
Russia |
16% |
88% |
176% |
|
Paraguay |
44% |
68% |
147% |
|
Spain |
97% |
36% |
80% |
|
Costa Rica |
-15% |
68% |
61% |
|
Guyana |
0% |
200% |
0% |
|
Malta |
57% |
0% |
0% |
|
Germany |
0% |
0% |
0% |
|
France |
0% |
0% |
0% |
|
Poland |
0% |
0% |
0% |
|
Portugal |
0% |
0% |
0% |
How to achieve the eyebrow slit trend..
Firstly, brush through the brows so that the hairs sit in the same direction. Mark out where you want the slits in order to make sure that you are happy and if there are two that they are even. Then, use some tape to cover the parts of the brow which you don’t want to shave. This will protect them from any mishaps taking place and ensure that the only hair removed is from the desired placement of the slit.
You’ll need a razor or an electric trimmer and a pair of scissors. The most common place to make the slit is on the outer edge of the brow. Take the scissors, trim the desired area until you have the slit you want. Then, using the razor or trimmer shave that spot.
And, Voila.
Hair trends are also popular within the Top Global Glow Up Trends for Men in the UK including ‘short haircuts for men’, ‘long hairstyles for men’ and ‘hair dye for men’. The first two are searched for the most in Manchester, while the third resides in Newcastle.