RESALE IS A GLOBAL GAME: RESALE MARKET BUCKS GLOBAL ECONOMIC TREND WITH PROJECTED GROWTH OF 15-20% YOY
StockX, the global resale platform for sneakers, streetwear and collectibles, released its quarterly review of the resale market today, which revealed strong growth across the sector driven by international demand. Alongside global growth projections and platform performance, the report includes in-depth data and insight on regional trends.
The report is released as StockX marks its two-year EU launch anniversary, and the opening of three new authentication centres (Hong Kong, Canada and Portland). With millions of customers across more than 200 countries and territories, StockX continues to grow at a remarkable rate, with the platform averaging 25,000,000 global monthly users over Q3.
Highlights from the report include:
GLOBAL GROWTH
- Sneaker love is universal: The global resale market for sneakers alone is projected to grow at a rate of 15-20% each year and reach £23bn in the next 10 years, driven largely by non-US markets. The non-US sneaker resale market is expected to reach *£15bn by 2030. (Source: Market research firm Cowen)
PLATFORM PERFORMANCE
- Increasing international sales: Sales from non-US sellers on StockX increased +260% in the last year due to its current sellers becoming more and more proactive, and new sellers signing up to the platform as it become increasingly known on a global scale
- Female customer growth: Non-US female StockX users jumped +130% in the last year, due to an increased offering of female sneakers on the platform. On StockX, global sales of women’s exclusive sneakers have outpaced the overall market by 70% in 2020 (
- Gen Z and the influence of the “Next Gen” customer: With 62% of StockX international app users under the age of 25, it’s clear that Gen Z is fuelling the emergence of the next gen customer seeking unique and exclusive collaborations over fast fashion.
- Collectibles are a thing: StockX non-US sales of collectibles such as puzzles, electronics and figures are 3.2X higher than they were a year ago. While growth is tied to pandemic-induced shifts in consumer shopping, brands like KAWS had amassed a cult-like following long before COVID, with the non-US KAWS market growing by almost 200% over the last year.