New-meat pioneer, Redefine Meat, proves that plant-based eating doesn’t mean compromising on taste or satisfaction. With premium plant-based products designed to rival traditional meat, Redefine Meat is offering something new for those looking to increase their plant-based consumption this year.

With Redefine Meat, its ethos is rooted in believing that the world deserves to enjoy plant-based meat alternatives that are not only good for the environment, but also taste just as good. Having studied animal meat down to its tiniest components and perfected cutting-edge technologies, Redefine Meat provides a wide range of high-quality products that deliver on taste and texture without compromise.

From the rich Flank Steak to the versatile Pulled Pork and award-winning Pulled Beef, these options are perfect for tacos, stir-fries, or sandwiches. The Bratwurst is BBQ-ready, while the Lamb Kofta delivers classic Mediterranean taste. The Premium Burger, with its hearty texture, boasts a 2-star Great Taste award, and the Beef Mince is a must-have for any dish.

Redefine Meat on Ocado

For those looking to enjoy plant-based options at home, Redefine Meat’s full range can be found on Ocado, where their versatile range of retail products is available to consumers nationwide, ready to enhance any at-home meal occasion.

Where to find Redefine Meat

Redefine Meat is featured on the menus of several restaurants across the nation, with exciting collaborations and special dishes at leading venues Patty&Bun, Neat Burger, Maneki Ramen, The Breakfast Club, Parlour, Club Mexicana, Mollie’s, Farmhouse, Fire and Flank, Dirty Vegan Burgers and The Hogless Roast.