Quintain Living – the award-winning management company overseeing rental of more than 3,255 apartments (as of April 2021) in Wembley Park – has revealed insights into the interior design and furnishing of its latest building, Beton. The company already has a reputation for its innovative approach to the design of its stylish, contemporary rental apartments – a far cry from the usual bland design one might expect from rental homes in the capital. Now, Beton is taking things to the next level helped by conceptual interior designers, Fossey Arora.

Fossey Arora said: “We knew from the outset that Beton was all about impact – about creating something bold and bright, something to combat the drab greyness that we all associate with 2020. Beton’s design was all about hope. Hope – and lemons.”

‘Beton’ is French for concrete and the building was named this due to its clean lines, exposed concrete and monochromatic base palette. The teams at boutique design agency Fossey Arora and furniture specialists Clippings worked together to build on the base of blacks and greys to create an incredibly strong visual identity for Beton.

Inspired by pop art, with its modern, bright, contrasting spirit, Fossey Arora focused on bold pops of eye-catching colour, with lemon and lime playing a central role. The resulting apartments are simple and precise, with a sophistication all of their own.