Manchester-based ecommerce specialist PushON Commerce Group has launched Connect, a new performance marketing agency designed to help online retailers cut through the complexity of multi-channel marketing and focus on what drives growth and revenue.
The launch reflects the increasing demands placed on ecommerce teams, with brands often managing paid advertising, search, marketplaces, customer data and retention activity across multiple platforms and suppliers. Connect has been created to address this challenge, helping retailers better understand what is driving sales and the marketing investment contributing to commercial performance.
Rather than focusing on individual channels in isolation, Connect brings them together and helps retailers plan, deliver and measure marketing activity across the full customer journey. The agency’s approach is designed to give brands clearer insight into performance and greater confidence in how marketing budgets are allocated.
Connect will be jointly led by Alex Duthie, who joins as Head of Strategy, and Alex Hogan, a long-standing member of the PushON team, who will be Connect’s Associate Director of Marketing.
The agency has been established to offer retailers a more joined-up model of performance marketing, with a focus on commercial outcomes rather than individual channel metrics. Its proposition centres on helping brands understand how channels work together to drive revenue and sustainable growth.
Commenting on the launch, Alex Duthie said: “Retailers are having to juggle more channels than ever before, but most are still being managed in silos. Our purpose is to connect cross-channel strategy, activation and reporting so that every pound invested delivers commercial impact.”
Alex Hogan added: “There is a lot of noise in performance marketing, but not always enough clarity. Our focus with Connect is on helping ecommerce brands grow, and on showing clearly how each channel contributes to revenue. The businesses that understand this will scale faster and more sustainably.”
Connect becomes the third brand within the PushON Commerce Group, alongside PushON and Pixel Kicks. While PushON and Pixel Kicks are known for ecommerce development and consultancy, Connect has been established as a dedicated performance marketing agency with its own leadership and identity.
Sam Rutley, Managing Director of PushON Commerce Group, said: “Launching Connect is an exciting development for the PushON Commerce Group. We’ve always helped retailers build and optimise their ecommerce platforms, and now we’re going further, giving them the tools to accelerate growth once those foundations are in place. Connect delivers a dedicated performance marketing capability that amplifies results and perfectly complements our existing services.”