Pretzel Group
(https://pretzelgroup.co.uk),
a PR and digital agency based in Adlington, has expanded its B2B client roster, with the brief of raising awareness of how many companies could be missing out on thousands of pounds in tax credits for research and development projects.

The agency has added Research and Development Specialists Ltd (RDS), which has offices based in Altrincham and Leicester, to its expanding client portfolio.

RDS was set up to help businesses navigate the HMRC Tax Incentive, which is a government scheme created to stimulate innovation.

RDS has successfully helped £23million to be invested back into 500 UK businesses since it was set up five years ago and with the help of Pretzel Group has set ambitious
targets to further expand its reach in the next financial year.

Becki Wiper, cofounder of Pretzel Group explains more about the brief and the client:

“We’ve been tasked not just with raising the profile of the company, which we believe to be one of the most transparent and reliable operators in its field, but also raising
awareness of R&D as a whole, promoting the fact that many, many businesses in the UK could be eligible for tax relief credits but haven’t yet submitted a claim.

“From our initial research in the field, we’ve found that although successful R&D tax credit claims are up 19% YOY, there is still very little awareness about the scheme
as a legitimate and lucrative business incentive.

“Some business owners are suspicious or doubt that they will be eligible, others simply don’t know it exists, but with the average claim standing at £53,000 there are
countless organisations in the region and beyond that are missing out on a very real cash injection. We look forward to educating and building awareness across the country.”

Mark Joyner, managing director of RDS added:

“We were hugely impressed with how well Pretzel understood our organisation and objectives right away. R&D Specialists Limited was incorporated
to create awareness and take knowledge and advice to the marketplace regarding the enormous potential of accessing rewards for innovation. We’ve already helped businesses to reinvest around £23million, but we feel now is the time to take our offering to the
next level. We felt Pretzel has the right team and expert know-how to help us do just that.”

Pretzel will offer a fully integrated publicity campaign for RDS across on and offline channels, fellow cofounder, John Butcher added:

“We know it’s still a difficult time for lots of companies, so we’re looking forward to spreading the word about R&D.

“Our campaigns will first look to engage with those in the manufacturing, construction and IT systems space, before casting the net wider to other industries of relevance.
There’s huge opportunity for RDS and we look forward to being part of the driving force behind new connections and achieving their goals.”