Copacabana came to Cheshire as Arighi Bianchi launched its latest travel-inspired campaign, Postcards From Rio with an exclusive VIP event. The iconic Macclesfield furniture store was transformed into a colourful, immersive experience inspired by the energy and spirit of Brazil.
Live samba band and Rio Carnival dancers, Samba de Janeiro, brought music and movement to the store event. While Brazilian-inspired cocktails, including a Caipirinha-style gin, were served by The Cheshire Club’s Joanna Asprey featuring her new gin brand. Caffè AB provided a taste of Brazil with charcuterie style canapes and a colourful grazing board.
A series of interactive experiences added to the evening, with guests enjoying bouquet-making workshops with Sandbach based florist Rory & Rose, carnival mask creation by Tatton Park, and personalised Rio-inspired watercolour bookmarks created by local artist Allie Pottinger, who painted live during the event.
The evening also celebrated the launch of several new partnerships. Arighi now stocks a curated collection of perfumes, candles and home fragrance products by Brazilian heritage fragrance house Granado; it has collaborated with COAT Paint to create a bespoke colour called ‘Postcards From Rio’, and it has introduced a vibrant collection of Fatboy furniture.
The VIP visitors were welcomed by Arighi Bianchi Director Nick Bianchi, who introduced the Postcards From Rio campaign and spoke about the inspiration behind the concept, which celebrates the influence of travel, culture, and craftsmanship in interior design. Guests were also invited to enter competitions to win an Assouline Rio de Janeiro coffee table book, as well as a once-in-a-lifetime five-day city break to Rio de Janerio in partnership with Henbury Travel. The giveaway is free to enter via Arighi Bianchi’s Instagram and website.
They went home with an array of goodies including a gorgeous hand-tied Rio inspired bouquet from Rory & Rose, Granado fragrance gifts, coffee samples by Worker Bee Coffee, The Cheshire Club gin and vouchers from Arighi Bianchi, Henbury Travel and Caffè AB.
The Postcards From Rio campaign is now live in store and online, with further events and experiences planned throughout the season