This Halloween, things are getting even stranger at Paradox Museum London as the Knightsbridge attraction
transforms into a mischievous playground of curious clues, mysterious tales and magical experiments.

Running from 5th October to 1st November, Halloween décor will set the scene throughout the venue, while
an optional spell-breaking clue trail, interactive storytelling and the Paradox Potion Lab on selected dates will invite visitors to explore a museum under an enchantment of its own. There’s just one mystery to solve: Who Put a Spell on Paradox?

From 17th October, the mystery will come to life in the museum’s Dragon’s Nest. As families journey through
Paradox’s 50+ reality-defying exhibits, they’ll be invited to become part of the story through interactive Halloween storytelling, taking place every 15 minutes from 10:00am-4:00pm until 1st November. Playful, mysterious and designed to encourage participation,
each session draws guests deeper into the question at the heart of the campaign: Who Put a Spell on Paradox?

Then, exclusively on selected October half-term dates, the Paradox Potion Lab will open its doors. Led by
the Potion Master, guests will step into a witch’s laboratory where every ingredient has a magical name and every reaction looks like a spell coming to life. Behind the theatre, children will explore genuine scientific concepts including density, chemical
reactions, gas production and states of matter. The Potion Lab will run throughout the day from 10:30am–4:30pm on 23rd–25th October, 30th–31st October, and 1st November.

Families can also put their curiosity and detective skills to the test with the Who Put a Spell on Paradox?
Halloween Trail, an optional £3 add-on that sends guests through some of the museum’s most intriguing exhibits to uncover clues and reveal the magic word needed to break the spell. Working together to unravel the mystery, guests can discover a playful side
to Halloween, with surprises waiting among the exhibits.

Beyond the Halloween mystery, the full Paradox Museum experience remains at the heart of the visit. With
more than 50 interactive exhibits and reality-defying rooms to discover, visitors can challenge their perceptions and capture photos that look anything but ordinary.

Located in Knightsbridge, directly opposite Harrods, Paradox Museum London offers an indoor adventure for
families planning an October half-term day out, whatever the weather.