The last year has seen health rise to the top of most consumer priorities, however, research shows men are still 50% less likely to seek help for mild medical conditions than women. Enter Sons, an online healthcare brand designed to help men address and treat common mild health concerns. After a hugely successful launch in 2020, which saw the brand treat more than 10,000 men in the UK for hair loss, Sons is now launching a new category, in the form of a probiotic to help treat male gut health issues. RRP £44.00 Month.

More than 1 in 4 people experience gut symptoms including abdominal pain, bloating or changes in bowel habits’ however the Gut plays a much broader role in general health. Probiotics are a popular supplement in the UK, fueled by the discovery that the gut is not only vital for digestion, but is the bodies powerhouse for supporting bodily function, from sending signals to the brain to regulating blood sugar and cholesterol. It’s one of the most important organs to look after.

Whilst there are brands leading in this area, predominantly they are tailored towards women. Sons wants to change this, by solving this common issue for men through a clinically proven product as well as general health advice from the Medical team.

Spotting a gap in the market for a male gut support product that actually works, Sons newly launched Gut Health capsules are a powerful probiotic that is clinically proven to support digestion, boost immunity and more. Designed to be taken as a daily dose, Sons LP299v is especially designed for men, with a single strain of bacteria and backed by science as one of the most well-studied live bacterial supplements in the world. With over 50 clinical studies in humans, (the largest study set for a product like this in the market) Sons LP299v shows proven results in the reduction of abdominal pain, reduction of bloating, improvement of IBS symptoms and overall improvement of Gastrointestinal health.

Everyone has a unique gut microbiome, which is as unique as your own fingerprint, which is why Sons offer a short online consultation in order to match you to the right plan for best results – a combination of product, diet and exercise. Working closely with accredited scientist and gut health expert Dr Ruiari Robertson, each capsule contains a live bacterial supplement that binds closely to the cells lining the gut, meaning the supplement can communicate with gut cells more easily and strengthen the gut wall.