New research from the National Discount Scheme, My VIP Card, shows that less than 1 in 4 (23%) of shoppers intend to shop locally this Christmas. Due to concerns over the continued rise in COVID cases and also for convenience, the majority of shoppers intend to use online giants, such as Amazon, to deliver all their festive requirements this year.

My VIP Card is offering the nation a way to order online, support local and small businesses and save money this year with a network of over 1,000 online small and local shops. The discount scheme is urging shoppers to support local and small shops this Christmas by providing a huge array of online discounts throughout the UK.

Local shops need the Christmas shopping season to be fruitful this year more than ever and My VIP Card is hoping the online network will encourage shoppers to think locally and small first. The national discount card gives local shoppers access to thousands of discounts, helping them save on average £500 a year while supporting their local high street.

Maddy Alexander-Grout, Founder of My VIP Card, added, “I created My VIP Card to help the local high street also give back to the community and this Christmas they need us more than ever. My VIP Card supports small businesses by raising awareness and actively encouraging shoppers to benefit from local discounts. By bringing them all together on our platform we allow them to compete with the online giants and hopefully encourage many to shop small and local and benefit from some amazing discounts.”