New airline Norse Atlantic has selected digital agency Impression to devise and deliver its international marketing strategy after a competitive two-stage pitch process.

Norse Atlantic is a brand new low-cost airline operating out of Norway and serving transatlantic routes. It prides itself on delivering excellent customer experience at competitive prices, onboard comfortable and more environmentally friendly Dreamliners.

Conducted throughout Jan and Feb 2022, the pitch process was led by Norse who invited agencies from across Europe and the US to put forward a proposal to accelerate performance in a crowded and competitive market.

Nottingham and London based digital agency Impression will supply a variety of specialist services spanning paid media, digital strategy, search engine optimisation and conversion rate optimisation. Its teams will work closely together to craft and execute an integrated, multi-channel growth strategy.

Adrian Keating, VP sales marketing and distribution at Norse Atlantic Airways said:

“We are very pleased to be working with Impression on our international marketing strategy. As a new airline in the aviation sector, it is vital that we stand out from the crowd and ensure that our message of affordable fares to exciting long haul destinations has maximum audience reach and impact.”

Mikey Emery, commercial director at Impression, added:

“We’re delighted to have been selected as the strategic agency partner for an ambitious start-up airline. As an agency that continually looks to use business as a force for good, we welcome the opportunity to work with brands whose values align with our own. We’re really looking forward to achieving great things together.”