Christmas isn’t just about giving to others, it’s also about treating yourself, as new research has uncovered just how self-indulgent Brits get over the holidays.

A study conducted by Flaming Grill has revealed that nearly two thirds of Brits (64%) admit to buying themselves impulsive Christmas gifts during the festive season

For some, the spending doesn’t just stop at small treats, as 2% confess to splashing more than £1,000 on special presents for “me, myself, and I.”

It’s also not just presents where people splash out during Christmas, the study also revealed that £120 is the average spend for a Christmas night out at the pub.

Almost two thirds of Brits (65%) say their regular routines go out the window during the festive period, while nearly half (48%) admit to eating and drinking more than usual.

Interestingly, women appear to be the bigger spenders when it comes to self-gifting at Christmas, with almost two-thirds (65%) admitting to spending more money during the holidays compared to just 56% of men.

With more than half of Brits (59%) admitting to receiving Christmas gifts they didn’t like, it’s no surprise that the majority of people take matters into their own hands with the average Brit spending £140 on an impulsive Christmas gift for themselves.

But the indulgence doesn’t stop there, Christmas is increasingly becoming a time to take a break from the hustle and bustle as 1 in 6 Brits (15%) admit to taking ‘duvet days’ during the holidays to rest, recharge, and embrace a little festive skiving.

To embrace this growing trend, Flaming Grill is launching its biggest-ever festive competition, encouraging guests to own their naughty side with decadent prizes designed to make their Christmas extra special.

The festive season is traditionally seen as a time of giving, but research shows that more people are using the holidays to indulge themselves.

But, for those keeping it simple, more than half of Brits (51%) say they’d love something as practical as news socks for Christmas, proving that even the smallest treats can spark joy during the holidays.

Sophie Howells, Senior Marketing Manager at Flaming Grill, said: “Christmas isn’t just about being nice, it’s also the perfect time to embrace being a little bit naughty!

“Whether you’re treating yourself to an extravagant gift or enjoying a festive night out, we want to celebrate the joy that comes with putting yourself first once in a while.

“With indulgence being such a big part of the festive season, we’re excited to launch our ‘Naughty or Nice’ competition to reward those moments of self-care and celebration.”

To honour the season of guilty pleasures, Flaming Grill’s ‘Naughty or Nice’ competition offers over 20,000 prizes to help guests make their Christmas even more memorable.

From self-gifting to spreading festive cheer, there’s something for everyone including:

Big prizes:
£1,000 Virgin Experience Voucher (x1)
£500 Shopping Voucher (x1)
£100 Hilton Hotel Stay (x1)
£100 Shopping Vouchers

Over 20,000 free drinks such as:
Blitzen’s Bauble cocktails
Santa Spritz cocktails
Kopparberg Spiced Blackberry Cider
Madri
Birra Moretti
Coca-Cola Zero Sugar

Guests can enter the ‘Naughty or Nice’ competition via Flaming Grill’s website by sharing how they’ve been rewarding themselves this Christmas.

Whether it’s splurging on the perfect gift, enjoying a festive cocktail, or embracing a well-deserved pub night out, there’s something for everyone.

Sophie added: “This time of year is all about balance, giving generously while also taking a little time to enjoy the season yourself.

“With seven big prizes and over 20,000 free drinks up for grabs, our competition is a fun way to help people make the most of the holidays and treat themselves along the way.”

The Flaming Grill ‘Naughty or Nice’ competition is open now and runs until December 1st with voting then taking place on Flaming Grill’s social media channels the next day until the 16th.